The Online Marketing Database – Webinar Recap

Much of my presentation during last Friday's webinar, Taking Shape: The Online Marketing Database, focused on real-world approaches and best-practices you can use to get your online marketing database up and running successfully. The first thing I covered is precisely what an online marketing database looks like. Once defined, I discussed how you can dramatically […]

Not Six Figures. Not 8 Figures. Low 7 Figures.

A source of mine recently told me that a big bank at a big conference was discussing their efforts to consolidate customer data to drive targeted and well-timed marketing communications. I heard it was an impressive solution. The audience was impressed. So much so, the speakers were continually prodded for the solution's price tag. The […]