Category Archives: Tech Tips

Stand Up for a Healthy 2013

As you plan for your 2013 New Year’s Resolutions, improving your health is likely near the top of the list. For tech savvy people like yourself, the term “upright workstation” might not be news. You see news articles claiming that sitting all day in front of your computer is bad for you, and people should […]

Lessons in Technology

Careers in the tech and IT fields are growing at an astounding pace. That’s why we were excited to take part in The University of Akron’s IT Career Camp last week. The week-long camp gives high school students from Northeast Ohio a chance to learn more about technology-focused careers. Six student teams (one sponsored by […]

Steps to Faster Page Load Times

Part 2 in a series – In my last post, we discussed why page load times are so important. In this post we discuss how to improve them and make them faster. To make the process simple, let’s break it into three steps: Audit, Address, and Repeat. Step One: Audit – Browsers like Firefox and […]

Gadgets – The Most Fun Gift to Give, Part 1

Holiday shopping can be a grueling experience. Finding the right gift, in the right color and size can seem almost impossible. And, let’s face it…it’s just not a lot of fun. But shopping for gadgets? Now that’s fun. Chances are, most of the people on your shopping list already have the basics covered: Droid phones, iPads, […]

How to Dry a Wet iPhone

It’s been a rainy week here at Knotice, so when Kelly dropped her phone in a puddle… well, she needed help. When she sent out an email to everyone looking for help in reviving it, the suggestions flooded in. Some ideas are obviously better than others, but most worth sharing. Enjoy! Good Ones DUTCH: “Stick […]

The Value and Timing of Google+

So Facebook is great, right? Well, besides the privacy issues… and the horrible “group management”… and the fact that the only way to follow someone is if you both mutually agree to it. Oh, and Twitter is awesome, too. When it’s up… and if the thing you want to share is only 140 characters… and […]

Save Time by Targeting with Live Zones

Previously, when marketers wanted to use different content to target different people, they created a variety of lists. Each list got one variation of the content. This approach accomplished the goal, but was time consuming and inefficient. Thanks to dynamic content and live zones, there’s no longer a need for marketers to create scores of […]

Fetch Content to Automate Content Management

Content Management Systems (CMS) are great. They help marketers manage a variety of content – from mobile microsites, to email, to landing pages, and more. But most content management systems are only good at delivering and hosting static content. This means if you want to update your web page, email or whatever, you have to […]

Tips for Successful A/B Testing

A/B testing is an excellent way to gain insight into customer behavior and increase conversions. With the right tools, you can create and launch an A/B test in a matter of minutes, and easily have the winning piece of content in market. It’s also possible to do all of this without bothering your IT team. […]

Using Location-Based Tools

As you know, nearly infinite circumstances can drive mobile engagement. Smartly leveraging those circumstances to your advantage can make the difference between a half-baked effort and a business-driving, exceptional experience for consumers. Many of the world’s biggest brands – those investing heavily in mobile – have gone through the expense of building out teams and […]