3. Customers are more likely to share their personal data when…: They’re giving their information to doctors. This according to an article from MarketingProfs. Overall, consumers say they understand the value of sharing their data, but still feel data mining is invasive. According to the survey, “three-quarters of consumers worldwide say retailers currently miss the mark in targeting them with ads on mobile apps, and 72% do not feel that online promotions or emails they receive resonate with their personal interests and needs.”
4. Do Gmail’s new promotions tab ads violate CAN-SPAM laws? Return Path asks that very question, noting that the ads are unsolicited by consumers and there’s no way to unsubscribe from them. (Though users can opt-out of the targeted ads.)
5. And in non-industry news: You’ve likely heard of cats and dogs that visit hospitals to bring joy to ailing patients, but what about llamas? Meet Marisco and NH Flight of the Eagle, 2 llamas making patients feel better in Washington state.