Monthly Archives: June 2012

Lessons in Technology

Careers in the tech and IT fields are growing at an astounding pace. That’s why we were excited to take part in The University of Akron’s IT Career Camp last week. The week-long camp gives high school students from Northeast Ohio a chance to learn more about technology-focused careers. Six student teams (one sponsored by […]

Attribution Maturity: Cross-Device Insight

Last week Forrester and the IAB released a report entitled “Digital Attribution Comes of Age” (a PDF can be downloaded from the IAB here. The headline thesis of the report is expressed as The Last-Click Paradigm Erodes as Marketers Turn to Fractional Attribution. Last-click attribution is not entirely trusted widely, but is widely relied upon […]

Creative Prowess beyond the Playfulness

Most often than not, I like to use The Lunch Pail to focus on the fun we have in Knotice’s Creative Services department, including the time we spend during breaks, posing our stuffed animals or playing with our endless supply of toys. And our conversations built entirely around quotes from “The Big Lebowski” with our […]

Bringing Sexy Back to Your Emails

Maybe it’s time to pull a Timberlake to bring some sexy back and spice up your email campaigns. Whether you want to shake things up or simply polish off the dullness – here are some ideas to make your campaigns shine. (Shine, yes, and perhaps perform even better.) Make your next email campaign an “event” […]

Get the Most Value from Your A/B Testing

It used to be that I would preach to clients and colleagues about the value of testing and why they should test. Now I see a lot more testing going on and a lot of organizations excited about what optimization can do to improve their marketing results and their bottom line. It’s almost like testing […]

Debate over IE10’s Do Not Track Feature

The industry has been abuzz over the recent announcement from Microsoft that its upcoming release of Internet Explorer 10 would have a Do Not Track option turned on by default. In fact, the announcement has gone so far as to spawn some conspiracy theories over whether the move was put in place in an attempt […]

Snapshots from IRCE 2012

Last week’s IRCE event was full of great content, networking and good times. As usual, the Knotice team had a great time on the show floor, at events, and attending sessions. (If you’re looking for a brief session recap, check out Patti’s post that highlights this year’s keynotes. And stay tuned for more content from […]

3 Ways to Deal with SMS Phishing

As marketers we have become very familiar with the term phishing, a fraudulent attempt made to steal personal information. Primarily these attacks occur via email, appearing to come from a well-known organization asking for personal information – such as a credit card number, social security number, account number or password. However, as we expand our […]

Unleashing the Power of Mobile Email

In our most recent mobile opens report, we noted that 27% of nearly one billion emails opened were opened on a mobile device across numerous business verticals. For some brands, the number was over 40% of all commercial emails sent. In today’s highly mobile world, how your brand chooses to (or chooses not to) address […]

Highlights from IRCE 2012 Keynotes

This week saw thousands of online retailers converge at McCormick Place West in Chicago. The massive vendor section held over 500 companies offering technology and services to support online commerce. And the dozens of sessions provided advice and insights that covered the broad range of interests of those attending the show. Even as the Internet […]