Monthly Archives: July 2012

Flash v. jQuery: When to Use What

There’s always a right tool for every job. A corkscrew opens a bottle of wine; a TV remote changes channels. The same principle applies to frontend Web development – especially when it comes to creating interactive elements. Some software platforms or programming languages are better suited for certain tasks than others. But what standards should […]

Why Marketers Need a DMP

Now that you know what a data management platform (DMP) is, let’s take a look at how you can use it to enrich your customer profiles and enhance the customer experience. Once a robust DMP solution is in place, data from multiple sources comes together to enrich universal profiles within a single unified platform. No […]

What is a DMP? Our Definition

Segmentation is at the heart of traditional marketing – getting the right message in front of the right people in hopes they’ll respond favorably to your offer. The more information you have, the easier it is to slice and dice your addressable audience to target groups more efficiently, resulting in stronger ROI. However, many marketers […]

Four Email Ideas to Test Against

We’ve already covered tips for testing, including A/B testing in past articles of The Lunch Pail. Now it’s time to use that advice and try some new things to see how your results may change. For your next campaign, prepare one email like you always do, then see if you can’t change things up and […]

Summer Picnic Snapshots

Summer is in full swing bringing with it scorching temperatures and plenty of sun, which makes it the perfect time to get outside to eat. Businesses throughout our building in Akron did just that yesterday, gathering for a lunchtime picnic. It was a nice opportunity to spend time with the neighbors and friends who work […]

The Evasive “I-Know-You” Brand Experience

A recent column from MediaPost’s Steve Smith got me thinking. Steve writes about the importance of personalization across multiple devices (web, mobile, and more.) An interesting survey from Aberdeen recently asked 54 retailers of all sizes about the current state of their personalization efforts. The results are disappointing and, as Steve points out, not surprising. […]

Does Brand Experience Include Mobile Optimization?

The people who do email marketing well are data driven. Measurement, analysis, optimization and testing are key. The principles of database marketing thrive in the email channel. At Knotice, we benefit from having the hard data to make well-reasoned strategic plans and inform tactical decisions. It’s all at our disposal and we leverage it – […]

Chevy Volt’s Impressive Advocate Marketing

I drive a Chevy Volt. And, like the testimonials in the commercials, I love it. I post on Facebook about my mileage (currently 157 mpg) and share with anyone who asks how much I like the car. Suffice it to say that I’m not an impartial observer to the Chevy marketing team’s latest efforts to […]

Meet Knotice’s Actionable Analytics Team

Did you know that over half of marketers can’t make sense of the troves of customer data they’ve collected? It’s a real problem. According to this eMarketer article, the primary reasons for the trouble include trying to incorporate the data into cross channel campaigns, trying to understand it all, and of course, getting ROI from […]

More Ways to Improve Your A/B Tests

Done correctly, A/B testing has numerous benefits, including better results for your email campaigns and more effective communication with your customers. As our coverage on this topic continues, here are three more things to keep in mind, to keep you from getting testy about A/B testing. Make Sure You’re Testing (and Using Results) Properly Splitting […]