Monthly Archives: March 2011

Bricks + Mobile Preview

The first Bricks + Mobile show begins today in Chicago. Billed by Bricks + Mobile staff as “an intellectually thrilling experience with meaningful takeaways for all attendees,” the show touts a laser beam focus on retailers, with sessions ranging from a deep dive into analyzing the mobile consumer, mobile technologies that are transforming the in-store […]

Web Opt-Out: What it Means for Content Providers

Behavioral targeting continues to be a primary focus for many marketers. But, with all the recent news surrounding developments with the proposed Do Not Track legislation, some marketers are hesitant to move forward with online targeting efforts. It’s no secret that online privacy is a concern for consumers. Concentri users can address this concern with […]

AT&T and T-Mobile: What it Means for Marketers

AT&T’s planned $39 billion acquisition of T-Mobile has both marketers and consumers abuzz with predictions and opinions. If approved, the merger will leave just three major wireless carriers (Verizon, Sprint, and AT&T) in the nation. With fewer options for consumers to choose from, The New York Times reports prices for a variety of wireless services […]

The Evolution of Direct Digital Marketing

Direct digital marketing is specifically about addressability. It’s what makes it “direct.” Two years ago, this was identified as the email address, the mobile phone number, and the web browser cookie. While that description still holds true today, the context around those addressable forms of marketing has changed dramatically, as has the importance of addressability […]

Agile Commerce Requires Agile Tools

In my post on Friday, I made reference to a Forrester report released last week entitled “Welcome to the Era of Agile Commerce” The report confirmed that your strategic marketing perspective should be less “channel” and more “experience.” To recap my comments: “Your customers are using a variety of tools to access information – more […]

The Customer is King of Marketing Strategy

As marketers, we’re always searching for the next big idea to guide our approach. We buy business books. We delve into research and analysis and webinars and such. However, one golden thread of marketing common sense weaves through them all: It’s about the customer. Now, you’ve heard the clichés before. While there’s good reason that […]

What Code to Use: QR Codes v. MS Tag

Not surprisingly, there continues to be a lot of discussion in the direct digital marketing industry surrounding what kind of 2D code is the best to use for mobile campaigns. Here at The Lunch Pail, we’ve talked a lot about 2D codes. As the debate goes on about which code is best (QR barcodes vs. […]

Linking to Landing Pages: 3 Benefits

Landing pages help to engage the user beyond the email. Do you use Landing pages? Why or why not? Of course, customers don’t buy from the email. They have to click somewhere first and wherever they land becomes an integral and important part of the experience. So, if that’s the case, why not just link […]

Industry News & Top Stories of Q1

Spring is just around the corner (hopefully) and as the seasons change, so ends another quarter. And what an eventful quarter it has been for the direct digital marketing industry, so I thought I’d take some time to get everyone caught up on what’s been happening. Let’s start off with some Knotice news. Since my […]

Compact Privacy Policy: A Breakdown

Almost every web site you visit has a link to their privacy policy hidden in tiny type in the footer of their pages. But who reads them? Fortunately, your browser is ready and willing to jump in and make sure the privacy policies you’re encountering on the web meet your preferences for web interactions – […]