Category Archives: technology adoption

Interesting Things from This Week – July 12, 2013

1. Online Behavior – Some new research reveals 45% of consumers aged 18-35 spent an hour each day online checking out retail-oriented sites. Interestingly, men were more likely than women to spend an hour each day looking for deals. What are these folks purchasing online? Electronics and sports equipment/accessories, while 50% reported researching electronics online […]

Pebble Watch: Wearable is (Not Yet) the New Mobile

First things first… this is not a review of the Pebble smart watch. If that’s what you’re looking for, you may be disappointed. I will make a few comments on my Pebble experience at the end, but that’s not what I want to focus on. There are Pebble reviews out there aplenty. What I want […]

Facebook Home – A User’s Review

I was extremely excited the day Mark Zuckerberg made the announcement about Facebook Home. At first glance it seemed like a unique experience that would help to transform the way I interacted with people on my phone, and I couldn’t wait to for the release date so that I could start interacting with people in […]

Confessions of a Phablet Owner

After spending many years being a loyal iPhone user, I have become an official traitor. I am now a proud owner of a Phablet and I hate to say it, but I think I am in love (sorry Apple, I still like my iPad). So now that I have made the switch and officially look […]

Phone or Phablet?

Let’s face it, getting a new phone is both an exciting and scary time thanks to technology growing at such a rapid pace. For me picking the right phone to fit my life just might be a harder decision than what I originally thought. I thought I knew exactly what type of phone I was […]

My Little Digital Natives

Last week my wife called me during a meeting, which means it must be urgent. Our two-and-a-half-year-old son, Joe, quickly got on the line, anxious to tell me something. “Daddy, get Gabby a iPad!!” Gabby is his little sister. At 18 months, she’s ready for a tablet. When I first introduced Joe to my iPad […]

Mobile-ness: It’s not Just for Phones Anymore

For a long time, we’ve talked about the impact of mobile devices on the digital marketing world. Not only in terms of how consumers engage on mobile devices, but also how the adoption and saturation of mobile devices is fundamentally changing user behaviors and consumer culture over time. I have used the term “mobile-ness” to […]

Tracking Protection Inside Internet Explorer 9

Amid the ongoing debate over Do Not Track and concerns over online data gathering, Microsoft has introduced a tracking-protection feature in its latest version of Internet Explorer. Users of IE9 will now be able to choose which third party sites can collect their data and track them online. Web browsers have been providing some kind […]

11 Direct Digital Marketing Trends In 2011

Let’s be clear… I am not a prognosticator. I’m no Jean Dixon. I am not in the business of making predictions because I have not yet learned to enjoy being wrong. But in following suit with the editorial calendar of every publication and blog known to man, The Lunch Pail asks that I either look […]

Santa Goes Mobile!

Each Christmas Eve since my boys were toddlers, we’ve gathered around the computer to see where in the world Santa’s sleigh may be, thanks to NORAD’s Santa Tracking tool. It’s exciting for the kids to see… and a perfect time-management tool for parents, providing real-time evidence that it’s way past bedtime for little ones. (“Look! […]