Monthly Archives: July 2013

Dealing with Email to the Mobile Gmail Inbox

According to our Knotice Mobile Email Opens reports, open rates on mobile devices for commercial emails should reach the tipping point of 50% by the end of the year. Not only that, but data from Pew Research affirms that over 55% of American adults (not just mobile phone subscribers but all adults) now own a […]

The New Gmail Inbox(es)

If you’re a Gmail user you may have noticed a sea change in your inbox of late. Gmail now has a tabbed inbox. If you haven’t seen it yet, don’t worry – you will soon. Let’s set aside for the moment whether or not this is good for the users – I suspect it will […]

Marketing is Dead and a New Beast Rises

About a year ago, Bill Lee of Harvard Business Review shook things up, declaring Marketing Is Dead. The traditional role of marketing continues to erode as distracted consumers no longer pay close attention to your campaign brilliance. Traditional mix ingredients such as advertising, public relations, branding and corporate communications are now considered parts of a […]

Is Do Not Track DOA?

Here’s something typical for Washington. Nearly 2 years after the industry/government/privacy advocates agreed to create a universal Do Not Track mechanism, it still has yet to see the light of day. What’s the problem? No one can agree on what “tracking” means. In an effort to try and get somewhere in the endless Do Not […]

What Marketers Can Learn from a Royal Birth

The world is a-buzz with the excitement of the Royal Birth of Kate Middleton and Prince William’s baby. If you think of England’s Royal Family to be a brand (which they are), consider this a new release of the product line. So as you observe the frenzy, consider these lessons we can learn from it […]

How Predictive Modeling Works

Wrapping up our focus on predictive modeling this week, Jeff and Sophia share some more insight into how predictive modeling works. If you missed parts 1 and 2, check them out here and here. If you have questions for Jeff and Sophia, let us know below and they’ll be in a future post. We Know […]

When to Use Predictive Modeling

In our previous predictive modeling post, we explored how it works and what the difference is between predictive modeling and analytics. Now that you’re enlightened on how predictive modeling works, here are some more tips from our resident data pros, Jeff and Sophia on when it’s best to use it. If you have any data […]

An Introduction to Predictive Modeling

For marketers just starting to put their feet into the pool of big data, the slew of tactics, techniques, and volume of data can be overwhelming. So, to get more information on how some of the aspects of big data work and what you need to know, I sat down with Jeff and Sophia from […]

Interesting Things from This Week – July 12, 2013

1. Online Behavior – Some new research reveals 45% of consumers aged 18-35 spent an hour each day online checking out retail-oriented sites. Interestingly, men were more likely than women to spend an hour each day looking for deals. What are these folks purchasing online? Electronics and sports equipment/accessories, while 50% reported researching electronics online […]

Your Customers Are Mobile, Are You?

Thoughtful consideration of the implications of mobile on email is quickly becoming a necessity to winning marketing strategies. In fact, our data indicates that by the end of this year over half of all emails will be opened on a mobile device. That’s up from 27% just 2 years ago. (We’ve even got this cool […]