Category Archives: 101: Online Marketing

Segmentation vs Segments

Interesting how the same word can mean different things to different people. I realized this when having a discussion with a few industry analysts yesterday. The idea of Segmentation and the concepts of Segments can mean one thing to marketers and another thing to those engaged with analytics and modeling. As the use of big […]

Top Direct Digital Marketing Posts of 2011

2011 has been full of interesting developments in the direct digital marketing industry: The Do Not Track concept continued to be a hot topic among marketers, consumers and privacy advocates, Verizon finally got its hands on the iPhone, and AT&T made a failed attempt to acquire T-Mobile. It’s also been a great year here at […]

New Year’s Resolutions for Online Marketers

What are goals marketers might want to add to their list of resolutions, or things to start doing in 2011 so they perform better? Here’s what the Lunch Pail team had to say: Chris: “Online marketers should update their privacy policies to be current and include opting out of web tracking, and make sure these […]

User-Generated Content Matters

I will guess that many of you who read this post’s headline muttered, "duh" under your breath. And, you're right. The statement is seemingly self-evident. There are very smart people, however, who are still skeptical that user-generated content matters. If you ever find yourself in an argument with a marketer who dislikes user-generated content (yes, […]

101: Short Code Basics

I knew what a mobile short code was when I first started at Knotice. I knew that it was a shorter version of a mobile number used for sending text messages to a company. Now, having had the chance to work on mobile programs myself, I quickly learned that there are many aspects that go […]

101: A Beginner’s Guide To A Twitter Contest

In a previous post, I wrote about the importance and ease of utilizing Twitter in everyday business. After being on Twitter for a while now, and seeing the different ways companies are using it to promote their products and services, I find myself intrigued by a Twitter contest. I have seen a variety of different […]

101: What is Universal Profile Management?

When I first started at Knotice, I did not know what universal profile management is. I also didn't have a clue about the value of having a universal profile management system, and how it made a bunch of new segments and multi-channel marketing strategies possible. Since I had confusion on this subject, I felt that […]

101: A Beginner's Guide To Twitter

Like any new social networking tool, Twitter is rapidly gaining ground. With over six million users, Twitter is the third largest social networking site. Being a (relative) newbie to the digital space, I felt the need to do my homework and figure out where exactly Twitter fits into the world of social networks. In college […]

Happy Birthday, Lunch Pail!

Please join in wishing our humble blog, the Lunch Pail, a very happy first birthday. We could sing, but I'm sure no one wants to hear that. Instead, let's take a look at the best offerings on the Lunch Pail in the last year. Requiring our variety of distinguished digital marketing experts to publish a […]

101: Onsite Targeting is Not Banner Advertising

Even though marketing budgets are being slashed, marketers still need to improve website performance, sales, and conversions without breaking the bank. Looking at the options marketers are buzzing about, I found that there is some confusion in the marketplace about the differences between onsite targeting and banner advertising. For those of you who are relatively […]