Monthly Archives: March 2013

Apology Emails – When and How to Say You’re Sorry

It’s been awhile, but if you remember Part One of this story, you’ll recall that I received an email simply asking me for information from my insurance provider, but going about it in a less-than ideal manner. Shortly after the initial email message, I received an apology email, which I took (and still do) as […]

Responsive Design: What to Expect by Device Type

As email is becoming more mobile, the landscape is also becoming more complex. The myriad of device types available present unique challenges when it comes to email design. Enter responsive design as a solution to address the diversity of device types. Responsive design is an HTML email (or Web page) built on a flexible framework. […]

When Push Messages Gets Too Pushy

Using push messages can be an excellent way to connect with your audience while they’re on the go. An important, and often overlooked point, is the context of where the customer is when you send that push notification. Depending on the day and time, they may be in your store, using your app to find […]

Details on Using Responsive Design for Email

Today’s consumers are no longer trapped behind a computer. They’re constantly on the move, getting information on whichever screen is handy to them at the time. That means your audience could be checking email on a variety of devices, from phones to tablets, e-readers, laptops and more. In fact, by the end of the year […]

Stop Marketing and Start Connecting

The times change quickly for interactive marketers. In fact, your cross-channel approach may already be outdated. If you’re solely focused on a “digital strategy,” it may be time to replace it with a “connection strategy for a digital world.” I was introduced to this concept while in New York yesterday, spending time discussing new research […]

A Look at St. Patrick’s Day Emails

St. Patrick’s Day is my favorite holiday. I love all things Irish, so the chance to dress up in as many Irish-themed items as possible (without getting weird looks) always excites me. Not only was I looking forward to getting dressed up yesterday, I was also wondering what kind of St. Patrick’s Day deals awaited […]

Confessions of a Phablet Owner

After spending many years being a loyal iPhone user, I have become an official traitor. I am now a proud owner of a Phablet and I hate to say it, but I think I am in love (sorry Apple, I still like my iPad). So now that I have made the switch and officially look […]

When Ad Targeting Misses the Mark

Think back to the last time you made a purchase or were browsing a product online. What was the display ad experience like? Were you targeted with ads for a product of interest to you? Were you served ads that offered an upsell to a recent purchase, like a cool accessory? When done right, targeted […]

Do Not Track: Is the End Near?

All the major web browsers have some kind of Do Not Track feature available. The problem, according to some, is that Internet users either don’t know the feature is there or don’t know what it’s supposed to do, which is leading to the predicted demise of the Do Not Track concept. “The way Do Not […]

Phone or Phablet?

Let’s face it, getting a new phone is both an exciting and scary time thanks to technology growing at such a rapid pace. For me picking the right phone to fit my life just might be a harder decision than what I originally thought. I thought I knew exactly what type of phone I was […]