Monthly Archives: June 2009

Data Is the Heart of Direct Digital Marketing

Destination CRM editorial assistant and writer Lauren McKay recently published a fascinating piece on “The State of Data” in direct digital marketing. She recaps a recent research study conducted by Experian QAS (the part of Experian that verifies addresses). According to the study, data care is not perceived as a vitally important part of the […]

Mobile Marketing and Direct Digital Marketing Trends

I hope regular readers know that we diligently cover all things direct digital marketing here at the Lunch Pail. Since we cover the primary pillars - email marketing, mobile marketing, and onsite targeting - we have a pretty good gauge of what the most popular topics are, and what trends may be emerging in the […]

Communication in Single vs. Multiple Vendor Projects

Project management relationships can easily take on a different dynamic depending on the project requirements and the client’s need. Clear communicating is crucial to any successful project, especially complex projects that use an agile approach. The more resources that are involved in a project makes clear communication more important, and, at times, more difficult. When […]

Direct Digital Marketing Gains Momentum

As our most loyal readers know, our mission is to provide thoughtful, interesting information and commentary on the online marketing/direct digital marketing space from the perspective of a solution provider. Good content… more than just tips and tricks. This can be tricky because we maintain our belief that sharing knowledge and information (without the in-your-face […]

Project Testing - Measure Twice, Cut Once

Quality assurance and testing for marketing-driven technical projects is something that must be taken seriously. Since most marketing-driven technical projects are on tight deadlines, it is important to test as early and often as possible. The extra testing, and the assurance that comes with it, is made possible by an agile programming process. Many marketing-driven […]

Real-World Assessment: Mobile Boarding Passes

I recently had the opportunity to use Continental's mobile boarding pass. It worked. It was convenient. It saved time. As a clutter-phobe, it was a monumental step in eliminating one more piece of useless paper from my life. Nice job, Continental Airlines. I will use it again and recommend it to everyone, with some qualifiers. […]

Buzz Words Demystified! Episode 5: The Cloud

Football stadiums are an interesting study. They cost hundreds of millions of dollars to build and usually sit on the most prime real estate in a major city. They contain hundreds of employees and are guaranteed to be open only eight days each year. It's hard to believe this is a very profitable business model […]

Avoiding Mistakes in Technical Project Management

Companies need to adjust quickly in order to be successful. Project drivers need to use new methods to keep up with the fast-paced technology world while maintaining up-to-date priorities, avoiding new mistakes, and not repeating past ones. We all know mistakes will happen on rare occasions, so how they are handled determines a project’s success. […]

Knotice Continues to Add Talent

To say that Brian Burns knows his stuff is a bit of an understatement. Knotice's new Director of Infrastructure and Messaging brings a laundry list of accomplishments to the table. From acting as founder and CTO of American National, to Director of IT at Bock & Clark, and Director of Technical Operations at Advanced Elastomer […]

Mobile Strategies for Local Restaurant Marketers

In my previous post I relayed the first two direct digital marketing challenges – and opportunities – local restaurant marketers face. The foodservice industry stands to gain by approaching email marketing and mobile marketing with equal weight and similar tactics. Here are two more challenges that are easily overcome, allowing restaurant marketers to capitalize on […]