Category Archives: email marketing

Targeting Settings on Gmail Inbox Ads

As Elizabeth mentioned on Monday, the new Gmail inbox now includes ads that appear in your mail stream. To get even more insight into these ads, I sat down with David Landers from the Knotice Deliverability Assurance Team. In addition to Elizabeth’s observations, David offered these views: The ads do not persist if you navigate […]

Email’s Renaissance in 2013

Mark Twain is quoted as saying, “The reports of my death have been greatly exaggerated.” Now email can share that same sentiment. Last week, Forrester analysts released confirmation that email is not only alive and well – it’s actually thriving. From my perspective, when you consider how people use technology today as compared to two […]

Hashtags in Subject Lines: To Use or Not to Use

I’m a fan of the hashtag. It lets me find tweets that I know will interest me (like how a baseball game is progressing) and makes it easy for me follow a webinar or chat. What I’m not so sure of is the use of hashtags outside the social setting. Case in point: I recently […]

A Look at Memorial Day Emails

Happy Memorial Day everyone! We hope you’re enjoying the holiday. In honor of the official start of summer, I thought I’d take a look at a few holiday-themed emails that landed in my inbox (after all, who doesn’t love a good Memorial Day sale, right?) Of the 17 brands in my inbox, only about 4 […]

How Emails Render on a Phablet

I love almost everything about my phablet. It is my new addiction and I love it almost as much as I love shopping. My love of shopping is heightened when it is combined with my love of email. Hearing the special ding on my phone when I receive a retailer email with special savings is […]

Email Essentials over Breakfast

Ah, email. With all the articles being written about the mobility of consumers, the death of third party cookies and other tech news, it seems like the good old standby email has been overlooked recently. Even though consumer behavior and technology are evolving at a rapid pace, email remains a preferred way to communicate with […]

Mobile Web is Holding up Mobile Email Optimization

Many major and mid-size brands have been slow to optimize their email campaigns for mobile device users. Yet today there is a wealth of available information – hard data – on the impact of mobile device users on marketing email programs. In fact we publish a bi-annual report showing just how many of our clients’ […]

A Comparison of Mobile Design Approaches

For marketers dealing with the challenge of multiple screens and varying viewports, it’s important to understand the differences between various design approaches. Let’s look at the differences between a desktop version, responsive design version and predictive design approach – all of the same campaign. On the desktop version (left), you can see how the main […]

Apology Emails – When and How to Say You’re Sorry

It’s been awhile, but if you remember Part One of this story, you’ll recall that I received an email simply asking me for information from my insurance provider, but going about it in a less-than ideal manner. Shortly after the initial email message, I received an apology email, which I took (and still do) as […]

Responsive Design: What to Expect by Device Type

As email is becoming more mobile, the landscape is also becoming more complex. The myriad of device types available present unique challenges when it comes to email design. Enter responsive design as a solution to address the diversity of device types. Responsive design is an HTML email (or Web page) built on a flexible framework. […]