Monthly Archives: August 2010

Direct Digital Marketing Tools for Emergencies

If there’s one thing that’s certain, it’s that things can change in an instant. And in this age of instant information, business owners need to be ready and able to provide immediate updates about conditions affecting their operations. It could be something small like your power being temporarily disrupted. Or, it could be a flood […]

Better Service Using Direct Digital Marketing

Okay, so you’re not an MSO (see Bryce’s post)…. But you can still use effective techniques in direct digital marketing to build client relationships and grow your service-based business. Here are six quick tips to help you start thinking about ways you can incorporate the flexibility of direct digital marketing to better serve your customers […]

Focusing Your Direct Digital Marketing

Connecting with customers with a relevant message is key to growing any business. It’s why a complete direct digital marketing strategy is so valuable. So, as an example, let’s take a look at how cable companies (aka multiple system operators, or MSOs) can use direct digital marketing effectively. Think about the products offered by MSOs […]

3 Keys to a Successful Mobile Strategy

Most marketers understand why they need a strong mobile marketing strategy. However, sometimes it can be overwhelming to understand the essence of what mobile marketing is really all about, and what elements are most important within a mobile strategy mix. This came up when I participated in a mobile marketing webinar sponsored by PRNewswire, explaining […]

A Behavioral Targeting Roundup

Behavioral targeting has been making headlines a lot recently. With all the news surrounding behavioral targeting, here’s a roundup of resources to provide The Lunch Pail readers with a deeper understanding of issues related to the topic. The Wall Street Journal is in the midst of a series studying behavioral targeting and digital privacy called […]

Most Popular Mobile Web Activity

Consumers use their mobile devices for a variety of things: updating social networks, communicating with friends, searching for the latest deals. But data from Nielsen reveals consumers are doing something more traditional on their mobile devices: checking email. In fact, if all the time spent on the mobile Web during the month of June was […]

Consumer Experience on a Mobile Device

As I mentioned in a previous post , frequent Lunch Pail contributor and mobile marketing expert Bryce Marshall will be speaking at Mobile Marketer’s Holiday Mobile Marketing Summit on September 2. It’s no secret that mobile is a hot topic right now. Marketers are always looking for insights and information on how to make the […]

Cross-Channel Shopping This Holiday Season

The holiday season is just around the corner, and according to an article from Internet Retailer, more and more consumers will be likely be cross-channel shopping this holiday season. In his article, Zak Stambor notes a recent report from Retail Systems Research (RSR) urging retailers to engage consumers regardless of channel. Paula Rosenblum, managing partner […]

Some Useful Mobile Stats

Mobile is a hot topic. Consumers are hungry for valuable mobile interactions with their favorite brands, and marketers are eager to provide them. Consumers always have a mobile device handy, and with the holiday season right around the corner, I thought I’d provide a roundup of some useful mobile information and stats. As Josh noted […]

Which Onsite Targeting Approach Works Best?

The term "onsite targeting" is increasingly being adopted by the market. The press has done a nice job of chronicling the path of the term's adoption amongst technologists, and the increasingly warm reception to the technology from consumers. Emily Steel and Julia Angwin, writers for The Wall Street Journal, published an article last week entitled […]