Monthly Archives: April 2013

Redefining Roles within Marketing

One overlooked challenge of adopting a customer-centric cross-channel approach for marketing is not technology – it’s people. Teams within your organization are aligned around channel-specific responsibilities. Budgets are designed around channel-specific activities. The traditional funnel concept no longer works, but that doesn’t mean anyone is racing to replace it. I invite you to take a […]

Pebble Watch: Wearable is (Not Yet) the New Mobile

First things first… this is not a review of the Pebble smart watch. If that’s what you’re looking for, you may be disappointed. I will make a few comments on my Pebble experience at the end, but that’s not what I want to focus on. There are Pebble reviews out there aplenty. What I want […]

Mobile Web is Holding up Mobile Email Optimization

Many major and mid-size brands have been slow to optimize their email campaigns for mobile device users. Yet today there is a wealth of available information – hard data – on the impact of mobile device users on marketing email programs. In fact we publish a bi-annual report showing just how many of our clients’ […]

Marketing to the Perpetually Connected Customer

In Los Angeles last week gathered some of the brightest minds in digital for Forrester’s Marketing Leadership Forum 2013. The underlying theme was the “perpetually connected customer.” For these individuals (referred to as “perpetuals”), the use of digital is part of their lifestyle – multiple devices, multiple logins from multiple locations, all day long. In […]

Facebook Home – A User’s Review

I was extremely excited the day Mark Zuckerberg made the announcement about Facebook Home. At first glance it seemed like a unique experience that would help to transform the way I interacted with people on my phone, and I couldn’t wait to for the release date so that I could start interacting with people in […]

Join Knotice at The Forrester Forum This Week

This year’s Forrester Marketing Forum is now upon us, and this year’s theme focuses on the perpetually connected consumer, or the ‘always addressable customer.’ According to Forrester, “These new, perpetually connected customers provide endless marketing opportunities.” A main pain point for marketers, however, is effectively engaging these always addressable consumers. As marketing channels continue to […]

Technology is About Connection

As a former journalist, I find myself drawn to the “why” behind industry trends and statistics. Forgive me for sounding like a curious 5-year-old, but I’ve been asking myself some questions. For instance: Why are tablets enjoying the fastest adoption rate of any new technology in history? Why do people in a tight economy spend […]

Firefox Cranks up the Do Not Track Heat

Just as I wrote about the Do Not Track movement being on its last leg, it appears Firefox has taken it to the next level with some new features. You’ve probably already read that the next version of the browser will block third party cookies by default, but here are some other features you may […]

2D Codes: A Marketing Tragedy – Act II

Before we begin the second act of this marketing tragedy, the audience is invited to peruse Act I here. Over time, we’ve seen proprietary bar codes and well-meaning but under-capitalized companies go by the wayside. We’re left with a smaller group of most viable options for code selection with QR being the clear winner in […]

2D Codes: A Marketing Tragedy – Act I

Have QR codes gone the way of Tybalt? Dispatched out of anger by marketers who disappointedly were dealt a plague on their messaging houses? It’s possible. As we wrap up Q1 of 2013, here is what I have found to be the most popular topics marketers are talking about: Big Data, Responsive Design Digital Strategy, […]