Monthly Archives: May 2013

Hashtags in Subject Lines: To Use or Not to Use

I’m a fan of the hashtag. It lets me find tweets that I know will interest me (like how a baseball game is progressing) and makes it easy for me follow a webinar or chat. What I’m not so sure of is the use of hashtags outside the social setting. Case in point: I recently […]

A Good Call-to-Action – How do You Do It?

Click here to learn how to write amazing calls to action! Just kidding. Don’t click here, don’t ever “Click Here”. The Internet has been around long enough that when customers see different-colored text, they’re able to recognize that it’s a link. In fact, “Click Here” is so played out that at Knotice, we’ve considered implementing […]

A Look at Memorial Day Emails

Happy Memorial Day everyone! We hope you’re enjoying the holiday. In honor of the official start of summer, I thought I’d take a look at a few holiday-themed emails that landed in my inbox (after all, who doesn’t love a good Memorial Day sale, right?) Of the 17 brands in my inbox, only about 4 […]

Industry News Update for May

As we head into the holiday weekend, I thought it would be useful to provide a round of some of the recent industry news you may have missed. Retail: No real surprises from a study that reveals that Pinterest is leading more and more shoppers to retail websites than ever before. In the first quarter […]

Data is at the Heart of Marketing’s Future

As technology allows more and more consumers to become “always addressable,” marketers must also evolve. The evolution of technology and consumer expectations is pushing marketing toward being what McKinsey & Company describes as “on demand.” According to a recent article from McKinsey, things such as better designed online spaces, growth of mobile connectivity, and advances […]

Content Marketing Mindshift

Content is the latest shiny object for marketers to embrace. Providing your customers with utility or entertaining content can help establish a more visible place for you in the hearts and minds of your audience. And because people are so perpetually connected across multiple devices and platforms, it can be tricky to push messaging out […]

How Emails Render on a Phablet

I love almost everything about my phablet. It is my new addiction and I love it almost as much as I love shopping. My love of shopping is heightened when it is combined with my love of email. Hearing the special ding on my phone when I receive a retailer email with special savings is […]

Email Essentials over Breakfast

Ah, email. With all the articles being written about the mobility of consumers, the death of third party cookies and other tech news, it seems like the good old standby email has been overlooked recently. Even though consumer behavior and technology are evolving at a rapid pace, email remains a preferred way to communicate with […]

Do Your Customers Want to Get Personal?

Research shows that consumers prefer to engage with brands on a more personal basis. In the last five years things have gone from retailers casting a wide net when it comes to personalization to being very precise about not only addressing people on a very personal level but also serving them the products, accessories, and […]

Mother’s Day Tech 2013

Mother’s Day is Sunday. If you’re a late shopper and need a few gift ideas (or just want to add to your own personal wish list), we’ve got you covered. In case you’re looking for tech ideas for your mom, we asked some folks around the office to share their stories along with their recommendations. […]