Category Archives: Mobile Marketing

Your Customers Are Mobile, Are You?

Thoughtful consideration of the implications of mobile on email is quickly becoming a necessity to winning marketing strategies. In fact, our data indicates that by the end of this year over half of all emails will be opened on a mobile device. That’s up from 27% just 2 years ago. (We’ve even got this cool […]

Tips on the Mobile Version of Your Website

Last week we launched Knotice Mobile View, a free service for marketers to track email opens across device types. According to our own data and that of all industry analysts, the number of people opening emails and engaging with brands via mobile device (phones and tablets) continues to rise. With that in mind (and for […]

2D Codes: A Marketing Tragedy – Act II

Before we begin the second act of this marketing tragedy, the audience is invited to peruse Act I here. Over time, we’ve seen proprietary bar codes and well-meaning but under-capitalized companies go by the wayside. We’re left with a smaller group of most viable options for code selection with QR being the clear winner in […]

When Push Messages Gets Too Pushy

Using push messages can be an excellent way to connect with your audience while they’re on the go. An important, and often overlooked point, is the context of where the customer is when you send that push notification. Depending on the day and time, they may be in your store, using your app to find […]

A Few Mobile Predictions for 2013

It goes without saying that email marketing is a reliable generator of ROI for most marketers. If you’re looking to boost that return on investment, you should embrace email as a viable mobile tactic in 2013. Over the past two years, we’ve published several studies that look at billions of emails across numerous verticals. (Take […]

Easy Ways for Consumers to Report SMS Spam

In my previous blog post (3 Ways to Deal with SMS Phishing), I discussed how marketers can address the threat of SMS Phishing messages by addressing personal information concerns, being transparent and providing an educational response. These tips help marketers directly respond to various concerns, but what’s the easiest way for the consumer to do […]

Fun Facts on Mobile Shopping & Usage

The mobile channel is obviously hot and getting hotter. It’s shaping how people do a number of activities from shopping to getting info, to finding directions and more. If you’re looking for ways to do more with mobile (or you’re just looking for some cool stats), here are some useful facts reflecting on the past […]

Mobile-ness: It’s not Just for Phones Anymore

For a long time, we’ve talked about the impact of mobile devices on the digital marketing world. Not only in terms of how consumers engage on mobile devices, but also how the adoption and saturation of mobile devices is fundamentally changing user behaviors and consumer culture over time. I have used the term “mobile-ness” to […]

Tips for Taking a Mobile First Approach

In my last post, we talked about how the time has come for a shift in your marketing. If you’re thinking of doing a new website or even a website refresh, you need to take a “mobile first” approach. This means you must design around the mobile user’s experience with your website via mobile, built […]

The Shift to Mobile First by Design

Do yourself a favor and grab your cell phone. Now open up its browser and type in your company’s web address. Let’s start with the basics… What comes up? How fast? How does it look? Is it easy to read without having to swipe the page right and left to access its content, or reach […]