Five Tips for a Content Strategy

Back in J-School at Ohio State, my professors hammered home the point that “Copy is king.” Again, when my path went from newspapers to magazines to direct response, it was the same mantra. But 25 years later, it seems that King Copy has an heir to the marketing throne – her name is Content. Even […]

Mobile-ness: It’s not Just for Phones Anymore

For a long time, we’ve talked about the impact of mobile devices on the digital marketing world. Not only in terms of how consumers engage on mobile devices, but also how the adoption and saturation of mobile devices is fundamentally changing user behaviors and consumer culture over time. I have used the term “mobile-ness” to […]

Fresh Ideas for SMS

SMS often is used to push an offer. But I wanted to see how a brand or business might use text messaging for something more, or something different, so I surveyed our Lunch Pail team. Here’s what they had to say. “SMS is ideal for extremely immediate and relatively disposable content. It’s great for migrating […]