A Mobile Marketing Case Study For Retail

It’s no secret that mobile marketing continues to be a hot topic in the direct digital marketing industry. Marketers are hungry for mobile marketing insight, statistics, case studies, and more. One Knotice retail customer, Crocs, was recently in the news for its instant savings mobile coupon campaign. Crocs placed signs throughout stores nationwide encouraging customers […]

Adjusting Mobile Campaigns While In Market

We are all human. We all make mistakes. And SMS interactions are no exception. Despite the time and effort put into planning an SMS campaign before it goes live, including trying to anticipate and accommodate possible mistakes made by the consumers interacting with your campaign, most marketers find that even after a campaign is live […]

Making Sense of Mobile Marketing Strategy

In the previous two posts for mobile week I focused on clarifying many of the available tactics and technologies under the large "mobile marketing" umbrella and analyzed the various audiences that are reached through each mobile channel. All of this helps inform the greater task of defining a mobile marketing strategy. Mobile marketing is especially […]

Evaluating Mobile Calls-To-Action, Part 3

On Monday I introduced this week's topic, calls-to-action in mobile marketing. On Wednesday I analyzed the pros and cons of the two primary mobile calls-to-action. Today, let’s take an in-depth look at “QR” or 2D codes, and how the potential for success is very high. Call-to-Action #3: Using a “QR” or 2D code Caution – […]

Right Now, Mobile is a Service

Since the news broke that GameSnake.com and Knotice are entering into a partnership, I thought I’d take a moment to offer some behind-the-scenes insight on how this partnership came about, and how it’s reflective of our current, overall mobile philosophy. The Partnership If you like playing pickup sports, or going mountain biking with a group, […]