Breaking Down the Silos: Getting Started

Retailers have made progress over the last decade trying to piece together a complete view of what’s going on with customers across marketing channels and touchpoints, but there’s clearly much more opportunity that exists to increase performance and minimize lost revenue when it comes to campaigns. If you look at recent research from Retail Systems […]

4 Ways to Prevent Cart Abandonment

It’s that time again… The Holiday season is closing in faster than a storm, and Cyber Monday is only a few weeks away. And with more and more customers taking their shopping lists online, cart abandonment has taken center stage in the fight for online conversions. What can you do to keep customers in the […]

Useful Stats for the Holiday Shopping Season

Black Friday and the holiday shopping season will be here before we know it. (39 days for those keeping track.) To help you get in the holiday spirit (if you’re not already there), I want to share a few nuggets of information about this year’s holiday shopping forecast. Online Holiday Sales are Forecast to Grow […]

Points of Impact from

If you didn’t have time to fly into Denver last week for, no worries. I took lots of notes in the sessions to share with you. Here are a handful of highlights, takeaways and lessons learned. (It’s almost like being there. And if you want more, you can go here – to watch video […]

Money is in the Data, this year in Denver, brings together thousands of people interested in online retail success. From the show floor to the speakers, the ideas and energy is enough to light up the Rocky Mountain sky. Of the many sessions and keynotes heard, it’s probably not a surprise that Bryan Eisenberg was among my favorite presenters. […]

Highlights from IRCE 2012 Keynotes

This week saw thousands of online retailers converge at McCormick Place West in Chicago. The massive vendor section held over 500 companies offering technology and services to support online commerce. And the dozens of sessions provided advice and insights that covered the broad range of interests of those attending the show. Even as the Internet […]

Taking a “Life Approach” to Retail Marketing

Many marketing prognosticators and analysts have shared the view that interactive marketing will intensify the focus on the wants, needs, demands of each consumer as an individual – not as groups. Instead of lists, retail marketers must look at lives – meaning that list building as a numbers game becomes antiquated, replaced by more relevant […]

Knotice at IRCE 2012

Tomorrow marks the start of one of our favorite conferences – IRCE 2012. Taking place in Chicago, the event will focus on “Connecting with the 21st Century Consumer.” The 250,000 square foot exhibit hall will be brimming with e-commerce technology from 570 vendors, including Knotice at booth 700. Over 8,000 retail executives will be on […]

A Quick Knotice Press Roundup

Happy Friday, Lunch Pail readers! Knotice has been in the news lately, from contributed pieces to profiles to customer success stories. Here’s a roundup of some of the articles you may have missed: Knotice’s Director of Strategic Services, Bryce Marshall, penned a piece for Integrated Solutions for Retailers that outlines ways to create an enjoyable […]

Interesting Holiday Retail Data

Now that the food coma from Thanksgiving has worn off, many consumers are beginning today by heading out to stock up on Black Friday deals. In the spirit of the biggest shopping day of the year, I’d like to share some interesting holiday retail stats. Let’s start with some Black Friday data. While 34 percent […]