What Marketers Can Learn from a Royal Birth

The world is a-buzz with the excitement of the Royal Birth of Kate Middleton and Prince William’s baby. If you think of England’s Royal Family to be a brand (which they are), consider this a new release of the product line. So as you observe the frenzy, consider these lessons we can learn from it […]

Redefining Roles within Marketing

One overlooked challenge of adopting a customer-centric cross-channel approach for marketing is not technology – it’s people. Teams within your organization are aligned around channel-specific responsibilities. Budgets are designed around channel-specific activities. The traditional funnel concept no longer works, but that doesn’t mean anyone is racing to replace it. I invite you to take a […]

When Device Proliferation Hurts Your Campaigns

My cute husband bought me a new iPad for Christmas. Trouble is I haven’t been able to use it. Between my 13-year-old testing the new SlingBox to watch his vampire shows on it and my oldest pimping it out with way too many new apps, I haven’t had my turn yet. (No fair!) But once […]

Marketing (and Other) Predictions for 2013

Happy New Year! Now that we’ve safely made it out of 2012, let’s take a look at some marketing predictions for 2013 that the folks here at Knotice have put together. Have your own to add? Let us know in the comments! General Marketing Predictions for 2013: More than half of the people in your […]

How Elementary is Your Marketing?

Unified cross-channel messaging – coordinating and synchronizing content across channels based on the data from customer activity, exposure and preferences – reflects a certain level of maturity and competence. Last time I talked about the evolution of messaging as it relates to age. Now let’s have some fun and see where you are by grade […]

Tips for Taking a Mobile First Approach

In my last post, we talked about how the time has come for a shift in your marketing. If you’re thinking of doing a new website or even a website refresh, you need to take a “mobile first” approach. This means you must design around the mobile user’s experience with your website via mobile, built […]

Mobile to the Max Highlights

Greetings from San Diego at Internet Retailer’s “Mobile Marketing and Commerce Forum.” This smaller industry event is highly niched, focused purely on helping SMB online retailers maximize opportunity through the mobile channel. As m-commerce experts and a broad range of speakers share their insights, a few themes emerge: The mobile wave may be more of […]

The Olympics: Personal Branding of Athletes

As the first full week of coverage of the 2012 Olympics comes to a close, there’s been plenty to talk (or complain) about when it comes to reporting on the games. You’ve got the whole NBC tape delay (spoiling its primetime own broadcasts thing) and how social media impacts the games, Twitter’s suspension of Guy […]

Does Brand Experience Include Mobile Optimization?

The people who do email marketing well are data driven. Measurement, analysis, optimization and testing are key. The principles of database marketing thrive in the email channel. At Knotice, we benefit from having the hard data to make well-reasoned strategic plans and inform tactical decisions. It’s all at our disposal and we leverage it – […]

More Ways to Improve Your A/B Tests

Done correctly, A/B testing has numerous benefits, including better results for your email campaigns and more effective communication with your customers. As our coverage on this topic continues, here are three more things to keep in mind, to keep you from getting testy about A/B testing. Make Sure You’re Testing (and Using Results) Properly Splitting […]