Hashtags in Subject Lines: To Use or Not to Use

I’m a fan of the hashtag. It lets me find tweets that I know will interest me (like how a baseball game is progressing) and makes it easy for me follow a webinar or chat. What I’m not so sure of is the use of hashtags outside the social setting. Case in point: I recently […]

A Look at Memorial Day Emails

Happy Memorial Day everyone! We hope you’re enjoying the holiday. In honor of the official start of summer, I thought I’d take a look at a few holiday-themed emails that landed in my inbox (after all, who doesn’t love a good Memorial Day sale, right?) Of the 17 brands in my inbox, only about 4 […]

Apology Emails – When and How to Say You’re Sorry

It’s been awhile, but if you remember Part One of this story, you’ll recall that I received an email simply asking me for information from my insurance provider, but going about it in a less-than ideal manner. Shortly after the initial email message, I received an apology email, which I took (and still do) as […]

Get Personal with these 5 Personalization Tips

In today’s ever changing digital world, making a customer feel special and as if you really know who they are is increasingly more important. As a connected consumer, there is nothing worse than opening an email and seeing a personalization failure of epic proportions. With that in mind, here are some quick tips to keep […]

Linking Offline Behavior through Email Receipts

For many businesses, customers are shopping and buying through their branded website, branded retail stores, or through catalogs and call centers. Trying to identify and understand customers who utilize the offline buying options has been far more difficult to track. Consider what percent of all retail transactions include a loyalty card or a coupon code. […]

A Mulitchannel View of the Customer Through Email

On Wednesday I wrote about how it’s email address that is the linchpin for linking consumer activity data across channels and devices, and integrating the intelligence of disparate business systems. Now, let’s look at some examples of how this works: Knotice’s ESP customers enjoy two unique features: When the email recipient opens the email, our […]

The Glue of Great Universal Profile Data Management

Knotice develops its platform and services to empower online marketers to better engage with their multi-channel, multi-device audiences. The foundation of better engagement with these audiences is data management, or in Knotice parlance Universal Profile Management (UPM). There are two fundamental objectives of UPM: • Utilize profile-based data management methods (online and offline attributes and […]

Cyber Monday Retrospective

Black Friday and Cyber Monday are behind us, and now we can dig ourselves out from under the pile of emails sharing Cyber Monday deals. It’s a good time to reflect on what worked and what didn’t. It may also be a good time to look at these emails for the first time and cry […]

How to Use Symbols in Email Subject Lines

In my last post, I promised a discussion of the use of symbols in the subject lines of your emails. Today, we’ll discuss how the use of non-alphanumeric symbols (like ♥, ★ or☺) can help your message stand out in a crowded inbox. Standing out is the first step in getting the treasured open and […]

Last Push: Battleground State Email Review

The end is almost in sight: Only one more day until Election Day. That means no more endless campaign ads. We Ohioans are looking forward to Tuesday when the madness of campaign advertising will come to a close. It’s been like standing in front of a fire hose. If you’ve signed up to receive campaign […]