3 Tips to Take Email Further

According to a presentation at the MarketingSherpa Email Summit 2013 last week, about 144.8 billion emails are sent every day. Email remains the anchor of a solid cross-channel marketing approach. That said, let’s look at three lessons learned to make email even better. May these ideas help infuse fresh energy into your campaign approach. Serve, […]

More HTML Email Tips: Dealing with Quirks, Part 2

In Monday’s post, I addressed a common HTML alignment quirk that you might encounter when creating your emails. Here are two more quirks and ways to work around them: Quirk No. 2: Padding and margin inline CSS styles work in some email clients, but not others. While padding and margin CSS styles are commonly accepted […]

Targeted Email: Using Display Rules in a Subject Line

Today’s consumers demand personalized targeted experiences from brands. Delivering anything less will land you in the consumer’s rear view mirror. When it comes to creating a personalized experience, many marketers use display rules to deliver targeted content for each email recipient. And through the use of live zones, display rules can be used to control […]

More Ways to Improve Your A/B Tests

Done correctly, A/B testing has numerous benefits, including better results for your email campaigns and more effective communication with your customers. As our coverage on this topic continues, here are three more things to keep in mind, to keep you from getting testy about A/B testing. Make Sure You’re Testing (and Using Results) Properly Splitting […]

Three Quick Questions for Stronger Emails

Email remains the cornerstone of most digital campaigns, often acting as a conduit to drive people into cross-channel engagement with your brand. With so many commercial messages jockeying for position within the inbox, it’s vital to make every impression count. But in the push to get an email campaign out the door, just be sure […]

Tips for Marketers: An introduction to HTML tables

Originally, HTML tables had one obvious purpose – to display tabular data. But the introduction of border=”0” gave designers a more aesthetically pleasing way to layout content and more control over it. In the late 1990s, this was more or less salvation for Web designers. The ability to control how and where you could position […]

Changes You Can Make Once You’ve Hit ‘Send’

You’ve spent a lot of time crafting the perfect email campaign. But now that you’ve hit send, you’ve realized you need to make a tweak to the content. So, what can and what can’t you change once your campaign has been sent? Let’s take a look: Changes You CAN Make Links: If you’re using Concentri […]

Email Marketing to Brides: A Redux

I’ve walked down the aisle, said ‘I do’, and mailed the thank you notes. My wedding is over, which means (or so I thought) that the wedding-related emails streaming into my inbox would finally stop. While the volume of emails has certainly slowed, I’m still seeing some of the bad marketing practices that I wrote […]

Email: 4 Quick Tips Before You Send

Someone once explained that personal email is like a handgun, and the send button is the trigger. You have to be sure your message is clear and correct because once you’ve “fired off” that email, as you can’t take it back. And that was just referring to personal emails. For direct digital marketers, the stakes […]

Refresher on Email CAN-SPAM Laws

I recently read that 95% of all emails sent can be considered spam. I thought it was a little high… that is, until I dug into my junk folder. Buried among the filtered “trash” were a few treasures – companies I actually wanted to hear from who never made it to my inbox. So, apparently […]