Ways to Architect Messaging Experiences

Marketers have evolved into messaging architects. We create the foundation for the brand, building its image message by message, brick by brick, via email, mobile, social, website content and display advertising. Just as the introduction of steel girders brought about the era of the skyscraper, aligning your messaging channels into a unified approach supports the […]

Industry News Update

As the year comes to a close and marketers are scrambling to wrap up the holiday season and plan for the coming year, here’s an industry news roundup to help you keep on top of the happenings in the marketing world. There never seems to be any shortage of mobile news, so let’s start there. […]

WYSIWYG Editors: A Handy Guide

WYSIWYG editors are useful tools within software systems that allow non-technical marketers to create and manage live zone or email content. (Need a refresher on live zones? Check out this post.) Simply put, WYSIWYG stands for “What You See Is What You Get.” It provides the user with a look at how the end product […]

Turnkey 2D Solutions to Unlock Real Value

As the popularity of 2D barcodes continues to rise, marketers are faced with a variety of questions. One question I see often in marketing circles is “What turn-key 2D barcode solution would offer businesses and brands the most value?” First remember that no matter where your content comes from, it needs to be pulled into […]

Tips for Successful A/B Testing

A/B testing is an excellent way to gain insight into customer behavior and increase conversions. With the right tools, you can create and launch an A/B test in a matter of minutes, and easily have the winning piece of content in market. It’s also possible to do all of this without bothering your IT team. […]

The People Factor of Multichannel

Taking a multi-channel approach to marketing comes down to people. “People” doesn’t mean just the consumer. It also includes your people – teams within your organization, as well as those who interface directly with your customers on a daily basis. Beyond the obvious challenges of bringing multiple channels together for a consistent brand experience (challenges […]

IRCE 2011 Preview

Internet Retailer’s annual conference and exhibition (aka IRCE 2011) begins tomorrow. This year’s event in San Diego is set break an attendance record with over 7,000 retailers, executives, and marketers gathering in the exhibit hall to learn best practices, strategy, and other hot retailing tips. The theme for this year’s event is “E-Commerce Shifts into […]

May Industry News Recap

Happy Memorial Day everyone! I hope you are all enjoying the holiday. It’s been a great spring here at Knotice, and there’s a number of exciting things on the horizon. If you missed anything recently, be sure to check out our news section, and be sure to follow us on Twitter. Things have been busy […]

Email Marketing Stays Strong

A little over a year ago, many direct marketers were quietly concerned that email was on its way out. “The bloom was off the rose” as one described it. Between increasingly negative consumer attitudes, overloaded inboxes and the fact that younger consumers seem to prefer SMS, apps and social messaging, it seemed a legitimate conclusion. […]

How to Create Effective Forms and Surveys

Polls and surveys are commonly used by marketers to help track trends and test campaign concepts. Done well and they can provide valuable insight. But there are some challenges: People lie; language used is often “leading” or slanted; and sometimes the person is simply telling you what they think you want to hear instead of […]