A Mobile Marketing Case Study For Retail

It’s no secret that mobile marketing continues to be a hot topic in the direct digital marketing industry. Marketers are hungry for mobile marketing insight, statistics, case studies, and more. One Knotice retail customer, Crocs, was recently in the news for its instant savings mobile coupon campaign. Crocs placed signs throughout stores nationwide encouraging customers […]

5 Online Marketing Resolutions for 2009, Part 1

Editorially speaking, there's no topic as tried-and-true as New Year's Resolutions. No matter what the subject matter there's always a way to create a list of things you'd like to do better, do more, (do less), or simply shoot off predictions from the hip. Therefore, I humbly submit my pithy and profound resolutions for 2009. […]

Couponing and A Down Economy, Part 2

This is the second entry of a two-part series examining different online marketing strategies and tactics in a struggling economy. I recently read a Forrester Research case study profiling one of the primary competitors of the previously referenced restaurant chain I worked with years ago. This brand built customer loyalty and 13 years of consecutive […]