Here at Knotice, we strive to give our customers the best experience possible, and that means helping to make their workday more productive all while giving them real-time insights into the customer data they need whenever they need it.
To make this possible, we partnered with Pivotal (formerly Greenplum) to make upgrades to the way we process data. Now, instead of waiting hours for vital audience data, Knotice customers can get that information in seconds.
Our results using an advanced massively parallel processing infrastructure were so impressive that we were asked to be featured in Pivotal’s first case study on the successful implementation of the solution under the Pivotal brand.
Just released, the case study highlights how Knotice was able to greatly simplify our data management processes, as well as production tasks and dashboard reporting. The case study also takes a look at how we were able to improve the speed with which we returned real-time insights to our customers.
Now you can explore potential segments of both known and anonymous audiences from the convenience of their tablet with impressive speed.
For marketers, this means a dramatic increase in efficiency. They can get counts, access vital audience data and more while they’re sitting in meetings discussing their next campaign – instead of speculating on potential approaches based on hunches while waiting days for cross-platform data to be processed for their needs.
“We’re giving our clients the ability to sit in an executive meeting and bring up real-time insights that actually change the course of that meeting—rather than just dropping a request in the data team’s queue and waiting hours or even days for a response,” explained Knotice CTO Bill Landers. “With Pivotal, the response times on our platform are blazing fast, which will result in greater customer productivity and more satisfied users.”
Check out the full case study here: http://www.gopivotal.com/sites/default/files/Knotice_CS_08122013.pdf.
And be sure to get in touch if you’d like to see things for yourself.