Category Archives: Testing

A/B Testing and Usability

Despite all the advances in marketing technology, the old standbys of A/B tests and usability testing remain very valuable tools for digital marketers. Here are some tips for each: A/B Testing vs. Usability Testing: A/B testing is great for conducting marketing experiments. For example, it can help you decide between two subject lines or two […]

More Ways to Improve Your A/B Tests

Done correctly, A/B testing has numerous benefits, including better results for your email campaigns and more effective communication with your customers. As our coverage on this topic continues, here are three more things to keep in mind, to keep you from getting testy about A/B testing. Make Sure You’re Testing (and Using Results) Properly Splitting […]

Get the Most Value from Your A/B Testing

It used to be that I would preach to clients and colleagues about the value of testing and why they should test. Now I see a lot more testing going on and a lot of organizations excited about what optimization can do to improve their marketing results and their bottom line. It’s almost like testing […]

Steps to Faster Page Load Times

Part 2 in a series – In my last post, we discussed why page load times are so important. In this post we discuss how to improve them and make them faster. To make the process simple, let’s break it into three steps: Audit, Address, and Repeat. Step One: Audit – Browsers like Firefox and […]

Tips for Successful A/B Testing

A/B testing is an excellent way to gain insight into customer behavior and increase conversions. With the right tools, you can create and launch an A/B test in a matter of minutes, and easily have the winning piece of content in market. It’s also possible to do all of this without bothering your IT team. […]

Better Email with Usability and A/B Testing

I am a bit of a nerd when it comes to usability. I really get excited about the idea of tweaking a page to get just the right response… and learning why it works. When I overheard someone here at Knotice talking about an eye track study and heat maps, my ears perked up. Turns […]

Enhancements for Email Betting, I Mean Testing

We love email testing at Knotice. When it comes to our own campaigns, we like to up the ante - literally. For each test, there is usually a corresponding betting pool going on. Granted, testing provides great marketing insights; but, the drama increases when people start wagering on how smart of marketers they are. The […]

Online Retail Trend Breakdown: Cyber Week is Here

Cyber Monday came and went very quickly. A term coined in 2005, Cyber Monday describes the emerging consumer trend of online shopping on the Monday following Thanksgiving. Now Cyber Monday is on the precipice, soon to be swallowed by a week-long retail micro-season: Welcome to Cyber Week. Cyber Monday Reigns Again 2007 and 2008 data […]

Testing: When to use What

So, you’ve decided you’d like to optimize your homepage (or email campaign, or PPC creative, etc.) and you’re not sure where to start or what your test should look like. Perhaps you want to use Multivariate testing because you need it, or because you want it. Or perhaps you are going to use A/B testing […]