Category Archives: online consumer experience

Why Marketers Need a DMP

Now that you know what a data management platform (DMP) is, let’s take a look at how you can use it to enrich your customer profiles and enhance the customer experience. Once a robust DMP solution is in place, data from multiple sources comes together to enrich universal profiles within a single unified platform. No […]

The Importance of Improving Load Times

Part 1 of series –  So you are thirsty. You head to the corner convenience store for a soda. You pull on the door and it does not open. You walk away and look for another store to get your soda. What you didn’t know was that if you pulled on the door for 5 […]

Online Retail Forecast is Sunny

I find it interesting how consumers, who just a few years ago were afraid to type a card number into a computer, are now embracing the eCommerce like never before. On Monday, Forrester Research Inc. released its “US Online Retail Forecast, 2011 To 2016” report (by analyst Sucharita Mulpara). Things look good. eCommerce sales topped […]

Wise Marketing Investments for 2010

I have scoured the industry news wires this week and discovered two pieces that portend good things for direct digital marketing. One of the key outcomes of successful direct digital marketing - besides the obvious outcomes like lift in sales volume - is the dramatic improvements that are made to the overall consumer experience through […]

Holiday eRetail: Reach Women with Relevance

I have an iPhone. Therefore, I am an AT&T customer. As a result AT&T has added me to their email distribution list, and I now am on the receiving end of several email tactics. My favorite (and not for a good reason) are the acquisition tactics. I receive offers to bundle additional AT&T services: home […]

Automated Tune-In Promotions Are as Easy as 1-2-3

One of the exciting stories Knotice will be telling at the upcoming CTAM Summit in Denver is the marketer-friendly solution for creating and launching highly automated tune-in promotions through both the email and mobile channels. Tune-in promotions make a lot of sense for both the marketer - whether the marketer is an Operator or a […]

Preview: Forrester's 2009 Marketing Forum

This year's Marketing Forum from Forrester Research has a timely topic - the economy. Specifically, how to use the economic downturn to your advantage as a marketer. Generally, I really like this theme because as lousy as the economic news is sometimes, it truly is an opportunity to create some great marketing initiatives and learn […]

Defining Your Digital Coupon Strategy

Raise your hand if you’ve recently broken out in tears at the checkout counter at the grocery store. Raise your hand if you’ve recently started using coupons. Raise your hand if you’ve experienced the following scenario: You're clipping or clicking for coupons and see a coupon that will save you $0.55 off the purchase of […]

Avoiding the Industry-Wide 70% Opt-Out

"Why should I stay? Day after day, week after week, you tell me I'm important, but you don't show me. What are you going to do to make me stay?" Above is the excerpt from a bad email break-up. Your customers are yelling at you, "Pay attention to me or you will lose me." Are […]

Role Playing With Email Marketing

You're an educated digital marketer. You've done all the research and read all the insights. But, do you always pay attention or remember what it's like to be the consumer on the receiving end of an email? How many emails do you receive from companies on a given day? How many do you open? How […]