Category Archives: Multi-Channel Marketing

Multi-Channel Shoppers Spend More

As Josh mentioned in his article on Monday, the online retail industry appears to be recovering from the recession. Only 12 percent of online retailers believe the economy is still a major challenge. Though the economy is not as strong as it was before the recession, there is evidence that consumer confidence has been slowly […]

Agency Shifts Underscore Mobile Competition

For another sign in a seemingly endless number of signs that mobile marketing is extremely important to the future of marketing and advertising read about what is happening in the ongoing advertising battle between the two largest wireless carriers in the U.S., AT&T and Verizon. AT&T spent $1.87 billion on media that used actor Luke […]

Getting Started with Direct Digital Marketing

One of the more interesting takeaways from the National Retail Federation’s 2010 Retail Innovation & Marketing Conference was the emphasis on how the legacy of traditional direct marketing principles meshes seamlessly digital channels. Obviously, this is the very essence of direct digital marketing, which identifies the primary direct digital channels as email, mobile, and the […]

The Inconsistent Marketing Trade-Off

I recently wrote about the differences between marketing integration and marketing connection… that is, trying to cobble together disparate databases and communications software platforms in hopes of being more relevant when serving content to customers and prospects. I call this situation the Integration versus Connection Battle. Integration is time-consuming, expensive, and ultimately does not scale […]

The Integration and Connection Battle

Integration is one of the marketing buzzwords du jour. Most experts are imploring marketers to integrate everything to achieve dramatic improvements in message relevance, and sales. But, integration is not without difficulty. In fact, when examining the word and its context further, integration is alarming. Integration, by definition, implies an action of bringing disparate pieces […]

Hotels are Expanding, But Must Fill Beds

For folks who are not regular readers of the New York Times (and paying for being a regular reader online will soon be mandatory) an interesting story popped up about the ongoing expansion for hotels despite unfavorable economic conditions in the publication's business section on Monday from writer Jane Levere. At a time when seemingly […]

Smart and Simple Equals Success

The "2010 North American Interactive Marketing Predictions" report was published yesterday by Forrester Research's Shar VanBoskirk. The report costs money, but it's an interesting read packed with plenty of interesting predictions. Without giving anything away, two elements stuck out. The first point of interest, that the report only briefly alluded to, is an overall shift […]

Personal Direct Digital Marketing

We write a great deal about the retail industry here at The Lunch Pail. The retail industry is a major player in the world of direct digital marketing because it acts as "the establishment" within the direct digital marketing user group. In fact, according to a recently released report on retail interactive marketing from Forrester […]

Knotice in USA Today, Mobile Marketer

It stands to reason that soon after I communicate some recent press clippings for The Lunch Pail’s roster of writers that more emerge, and my hand is forced again. This time some major national publications join the ranks of the various industry publications gathering opinions from our experts. Again displaying the flexibility of the direct […]

Hospitality and Direct Digital Marketing

As a growing number of companies adopt direct digital marketing as a cornerstone to the overall marketing strategy, an interesting development has occurred. While some are using email, onsite targeting, or mobile marketing as individual elements of a strategy or campaign, the greatest benefit of direct digital marketing happens when all three channels are used […]