Category Archives: data management platform

5 Things to Know about Knotice 5

When people see the latest release of our platform, Knotice 5, what they see is literally a different way they can engage prospects and customers, and a better way they themselves can work. Knotice 5 offers a whole new approach for facilitating and measuring the real-time orchestration of personalized interactions across channels and device, while […]

See for Yourself: Knotice 5 Demo

Knotice Featured in DMP Wave Report

We’re excited to announce that Knotice was named a strong performer among data management platform (DMP) providers in Forrester Research Inc.’s, most recent Wave Report. The evaluation of Knotice by Forrester Research was conducted on the most recent release of the company’s DMP, Knotice 5. Featured in the “The Forrester Wave™: Data Management Platforms, Q3 […]

Data Management: Taming the Beast

By now we’ve all been familiarized with the latest industry buzzword – Big Data. But unlike other buzzwords, the term “Big Data” is pretty straightforward. More customers are online, doing more things and giving marketers an ever-increasing amount of data (activity, preferences, purchases, page views, posts, ect.) to work with. While it may be easy […]

A Mulitchannel View of the Customer Through Email

On Wednesday I wrote about how it’s email address that is the linchpin for linking consumer activity data across channels and devices, and integrating the intelligence of disparate business systems. Now, let’s look at some examples of how this works: Knotice’s ESP customers enjoy two unique features: When the email recipient opens the email, our […]

More Reasons Why Big Data Matters

Marketers are on the threshold of a new age – the age of “Big Data.” New technology enables the unification of data sources to automate the ability to understand what’s really going on with your customers. For marketers who embrace these new capabilities, data and analytics offer a key differentiator between themselves and the competition. […]

The Value Behind Customer Analytics

In the past few weeks, we’ve covered the value of switching from lists to profiles, and the value of storing customer information, purchase history, preference details, search and site activity, etc. within a universal profile environment. All that data, attributed to each individual consumer who engages with your brand (both people you know as well […]

Big Data = Big Headaches?

It’s here. Big data has arrived. You’ve likely seen articles popping up in industry press on the subject, ranging from “What is big data,” “Why you need big data,” and so on. It’s a natural extension of the Information Age in which we live. The advancement of technology has made data collection easier, but many […]

Refining Your Approach to Digital Intelligence

Recently, the CMO of a Top 50 Retailer shared that they do have their customer marketing data stored within individual profiles, but they still can’t leverage it in a meaningful way because it’s trapped in silos. With all those profiles in separate systems (email, analytics, segmentation systems, etc.), it limits the ability to bring together […]

Profile Data Alone Does Not a DMP Make

Last week we discussed what a data management platform (DMP) solution is, and why you might need one. Since then, a few questions have come up, so I wanted to take a minute to clarify things, specifically the difference between a DMP versus a data environment that stores information as individual profiles. Let’s take a […]