Category Archives: CTAM Cable

Knotice’s October Tour 2012

October is here, and you know what that means. No, we’re not pulling our Halloween costumes just yet. We’re hitting the road for some of the great industry events this month. Right now the Knotice team is in San Diego for Internet Retailer’s Mobile Marketing & Commerce Forum (MMCF 2012) where Lunch Pail contributors Dave, […]

Snapshots of CTAM in New York

Like Cable & Telecommunications Association for Marketing (CTAM) shows past, this year’s CTAM Summit did not disappoint. From the heart of New York City, the two-day event last week was packed full of valuable information specific to marketers from MSOs, channel operators, and others. The lineup of industry influencers was impressive, and it was fantastic […]

Hitting the Road: Knotice Style

The Knotice team will be on the road next month, making for a busy and exciting October. First on our show agenda is the DMA’s annual conference in Boston where Patti will be roaming the show floor, attending sessions and soaking up useful tips and tricks. If you see her, be sure to say hello! […]

CTAM: The Age of Multichannel Digital Marketing

I was impressed to find that last week’s CTAM Summit (Cable and Telecommunications Association for Marketing) provided a healthy amount of digital content that I felt was lacking in years past. The message seemed to be that the importance of digital marketing has finally been embraced by both the cable marketers as well as the […]

Knotice at Upcoming Industry Events

Having just returned from a great Annual Summit in Dallas, October is shaping up to be another busy month for Knotice. Our team is looking forward to attending and exhibiting at Internet Retailer’s first Mobile Commerce Forum in Chicago next week. If you’ll be in attendance, be sure to stop by booth 205 and […]

Direct Digital Marketing and Cable's 3 Screens

The annual CTAM (Cable and Telecommunications Association for Marketing) Summit wrapped this week. A central theme of the CTAM Summit is the discussion of the "TV Everywhere" concept. TV - in its current definition - has to adapt. Competition from the Web - where video content is available anytime through Hulu, YouTube, and thousands of […]

Onsite Targeting Gives Little Wins, Big Success

The annual CTAM (Cable and Telecommunications Association for Marketing) Summit has kicked off in Denver as of yesterday. The CTAM Summit in a phrase: Hundreds of very smart folks gathering to strategize and plan for marketing their broadband, cable, and telecommunications services to the masses. Every marketer needs a strategy. Strategy guides us through the […]

Automated Tune-In Promotions Are as Easy as 1-2-3

One of the exciting stories Knotice will be telling at the upcoming CTAM Summit in Denver is the marketer-friendly solution for creating and launching highly automated tune-in promotions through both the email and mobile channels. Tune-in promotions make a lot of sense for both the marketer - whether the marketer is an Operator or a […]

Cable and Bundle Building Is All About LIFT

We all work very hard, day-in and day-out, trying to improve our marketing and promotions. Rarely, however, do we get to point to very clear, exceptional results that definitively indicate a resounding success. I feel fortunate to have had the pleasure to be a small part of a project that turned out to be a […]