Category Archives: Cable Programmers

Takeaways from The Cable Show, Part 2

Last time, I took a look at three takeaways from last week’s The Cable Show. Here are three more talking points, takeaways and more from the show. 4. Power of the second screen First, a definition of terms. In many traditional circles the “first” screen is the silver screen of the movie theater, with the […]

Takeaways from The Cable Show, Part 1

Last week was The Cable Show, an event held by the NCTA (National Cable & Telecommunications Association) in Boston, which promises once per year to be the nexus of the cable and broadband universe from both a technology and a media perspective. As the folks at the NCTA will have you believe, “cable” (a term […]

Snapshots of CTAM in New York

Like Cable & Telecommunications Association for Marketing (CTAM) shows past, this year’s CTAM Summit did not disappoint. From the heart of New York City, the two-day event last week was packed full of valuable information specific to marketers from MSOs, channel operators, and others. The lineup of industry influencers was impressive, and it was fantastic […]

Direct Digital Marketing and Cable's 3 Screens

The annual CTAM (Cable and Telecommunications Association for Marketing) Summit wrapped this week. A central theme of the CTAM Summit is the discussion of the "TV Everywhere" concept. TV - in its current definition - has to adapt. Competition from the Web - where video content is available anytime through Hulu, YouTube, and thousands of […]

Automated Tune-In Promotions Are as Easy as 1-2-3

One of the exciting stories Knotice will be telling at the upcoming CTAM Summit in Denver is the marketer-friendly solution for creating and launching highly automated tune-in promotions through both the email and mobile channels. Tune-in promotions make a lot of sense for both the marketer - whether the marketer is an Operator or a […]

Cable and Bundle Building Is All About LIFT

We all work very hard, day-in and day-out, trying to improve our marketing and promotions. Rarely, however, do we get to point to very clear, exceptional results that definitively indicate a resounding success. I feel fortunate to have had the pleasure to be a small part of a project that turned out to be a […]

CTAM 2008 Recap: Economy, Content and Context

A lot of media and marketing analysts have provided post-game recaps following the CTAM Summit - perhaps more commentary than in years past. What are the takeaways for those of us in the interactive marketing community specifically? Lots of questions, few answers, and an ever-changing media landscape. Are Cable and Broadband companies recession-proof? As much […]