Category Archives: Actionable Analytics

Segmentation vs Segments

Interesting how the same word can mean different things to different people. I realized this when having a discussion with a few industry analysts yesterday. The idea of Segmentation and the concepts of Segments can mean one thing to marketers and another thing to those engaged with analytics and modeling. As the use of big […]

Meet Knotice’s Actionable Analytics Team

Did you know that over half of marketers can’t make sense of the troves of customer data they’ve collected? It’s a real problem. According to this eMarketer article, the primary reasons for the trouble include trying to incorporate the data into cross channel campaigns, trying to understand it all, and of course, getting ROI from […]