Author Archives: Patti Renner

6 Steps to Data Integration

You already know that your audience is savvy – people have all sorts of new tech toys with which they can engage with your brand or company from an array of devices. From PC at work, to laptop at home, to smartphone, to iPad, to Kindle, to Google TV… it’s enough to blow your mind. […]

Redefining Roles within Marketing

One overlooked challenge of adopting a customer-centric cross-channel approach for marketing is not technology – it’s people. Teams within your organization are aligned around channel-specific responsibilities. Budgets are designed around channel-specific activities. The traditional funnel concept no longer works, but that doesn’t mean anyone is racing to replace it. I invite you to take a […]

Marketing to the Perpetually Connected Customer

In Los Angeles last week gathered some of the brightest minds in digital for Forrester’s Marketing Leadership Forum 2013. The underlying theme was the “perpetually connected customer.” For these individuals (referred to as “perpetuals”), the use of digital is part of their lifestyle – multiple devices, multiple logins from multiple locations, all day long. In […]

Technology is About Connection

As a former journalist, I find myself drawn to the “why” behind industry trends and statistics. Forgive me for sounding like a curious 5-year-old, but I’ve been asking myself some questions. For instance: Why are tablets enjoying the fastest adoption rate of any new technology in history? Why do people in a tight economy spend […]

Stop Marketing and Start Connecting

The times change quickly for interactive marketers. In fact, your cross-channel approach may already be outdated. If you’re solely focused on a “digital strategy,” it may be time to replace it with a “connection strategy for a digital world.” I was introduced to this concept while in New York yesterday, spending time discussing new research […]

Fun Facts about Landing Pages

The point of an email or online ad is to get a click. That click will often take you to a landing page. In fact, more than half of top brand marketers include improving landing page visits as a goal. To celebrate landing pages (one of my favorite topics – @LandingPageLady), here are some tips […]

3 Tips to Take Email Further

According to a presentation at the MarketingSherpa Email Summit 2013 last week, about 144.8 billion emails are sent every day. Email remains the anchor of a solid cross-channel marketing approach. That said, let’s look at three lessons learned to make email even better. May these ideas help infuse fresh energy into your campaign approach. Serve, […]

Knotice’s H2 2012 Mobile Email Opens Report

It’s out. Our new Mobile Email Opens Report: 2nd Half 2012 has the latest numbers and looks deep into email use across mobile devices. The number of emails opened on a mobile device (smartphone and/or tablet) during the second half of 2012 rose to 41 percent. This is a 51 percent increase over the former […]

Email List Cleaning Gets Dirty

I love email. I guess you might say that I’m an email hoarder. I study them. I save the good ones as a “swipe file” to refer to for campaign inspiration. And sometimes I actually just enjoy keeping in touch with my favorite brands. However, I’m seeing a disturbing trend. In the past few of […]

Breaking Down the Silos: Getting Started

Retailers have made progress over the last decade trying to piece together a complete view of what’s going on with customers across marketing channels and touchpoints, but there’s clearly much more opportunity that exists to increase performance and minimize lost revenue when it comes to campaigns. If you look at recent research from Retail Systems […]