Author Archives: Scott Cooper

Browser Fingerprinting: A Breakdown

Just like you are unique as an individual, just as no two snowflakes are alike, even your Web browser has its own identifiable qualities. According to the Electronic Frontier Foundation, “When you visit a website, you are allowing that site to access a lot of information about your computer’s configuration. Combined, this information can create […]

Mobile Buyflow Using Device-Optimized Templates

In Dutch’s most recent post, he discussed email on the third screen. I’d like to follow that up by talking about the shopping experience through a mobile device, otherwise known as “mobile buyflow.” Industry best practices dictate the importance of making a user’s Web page encounter as efficient and useful as possible per browser and […]

Mobile App Development and Managing Expectations

Mobile app development, while not exactly new, is still in the early stages of its life cycle. Many companies are just starting to swim in these waters. If a company knows what its customers want, and manages their expectations effectively, then everyone involved with a project has a positive experience and, more importantly, a successful […]

Designing to the Device… Apple v. BlackBerry

Even though Google's Android platform is the new kid on the block and has great features like open-source code capabilities along with Google API access, the mobile application market - until recently - has featured only two major device prize-fighters: Apple and BlackBerry. Sorry Microsoft, you are not in contention yet. I do not want […]

Mobile Website Project Considerations

Mobile optimization of websites is becoming expected by a growing percentage of mobile device users. Thus, making a mobile version of a website is a mandatory complement to a brand and vital to making users happy. When companies are planning on delivering a mobile browser friendly adaptation of a website there are many factors that […]

Project Communication, Translating Technical Jargon

Project managers often act as translators between technical and non-technical project team members. For example, team members all use English as their first language, but they can encounter communication problems when conveying project expectations due to the differences in design vocabulary and technical vocabulary. It is important that non-technical people feel they are intelligent and […]

Communication in Single vs. Multiple Vendor Projects

Project management relationships can easily take on a different dynamic depending on the project requirements and the client’s need. Clear communicating is crucial to any successful project, especially complex projects that use an agile approach. The more resources that are involved in a project makes clear communication more important, and, at times, more difficult. When […]

Project Testing - Measure Twice, Cut Once

Quality assurance and testing for marketing-driven technical projects is something that must be taken seriously. Since most marketing-driven technical projects are on tight deadlines, it is important to test as early and often as possible. The extra testing, and the assurance that comes with it, is made possible by an agile programming process. Many marketing-driven […]

Avoiding Mistakes in Technical Project Management

Companies need to adjust quickly in order to be successful. Project drivers need to use new methods to keep up with the fast-paced technology world while maintaining up-to-date priorities, avoiding new mistakes, and not repeating past ones. We all know mistakes will happen on rare occasions, so how they are handled determines a project’s success. […]

Building Effective Technical Project Timelines

I prefer to be the one to propose timelines which I base on the project requirements and technical specifications in addition to proper programming and time estimates for creative. But, like I've discussed previously, marketing-driven technical projects usually have a rigid deadline and are very constrained on time. So, we do our best here to […]