Author Archives: Josh Gordon

Great Software Features For Retailers

On Friday I provided some details and insight into what a direct digital marketing software feature looks like. It is important to understand that a truly multi-channel software feature is able to impact more than a single channel or a even single strategy. Direct digital marketing is about focusing on the consumer and making improvements […]

What’s a Direct Digital Marketing Software Feature?

There is not yet a whole lot of direct digital marketing focused software in the marketplace. Most that contend for the moniker are really retrofit email marketing platforms that attempt to back in to (or buy up) deeper cross-channel functionality. That, or the players are really database marketing companies where the actual digital execution of […]

How Mobile Analytics Changed Email Strategy

Today is a big day at Knotice, as the public announcement of some shiny new software features was announced. If you have not yet had the chance to check out the information about the updates to the software, please do. There are a number of enhancements, especially regarding Knotice’s overall mobile marketing capabilities. Since I […]

Overcoming Mobile Coupon Challenges

In the last two weeks stories have begun to trickle into the mobile marketing trade media that call into question the viability of mobile couponing. The first piece was penned by ReadWriteWeb writer Sarah Perez. The second was written by Chris Brassington, CEO of Starfish Consultants. Two articles lay out several different reasons for why […]

Privacy Law and Direct Digital Marketing Update

The rapid evolution of direct digital marketing, fueled by an intense reliance on data quality and capture, has entangled privacy and marketing, and drawn the attention of powerful lawmakers. It is wise to keep an eye out for any consumer privacy developments on Capitol Hill - especially when the developments may have an impact on […]

User-Generated Content Matters

I will guess that many of you who read this post’s headline muttered, "duh" under your breath. And, you're right. The statement is seemingly self-evident. There are very smart people, however, who are still skeptical that user-generated content matters. If you ever find yourself in an argument with a marketer who dislikes user-generated content (yes, […]

Identifying a Good Mobile Strategist

Recently I wrote about how a complete mobile strategy is not optional for marketers expecting success. At the heart of that strategy must be a complete understanding of everything that is possible through the mobile marketing channel. Understanding the landscape and the audience come first and second, then developing a strategy tailored to specific business […]

3 Basic Mobile Web Considerations

First, a special thank you to Marketing Profs for featuring my recent Lunch Pail article on why marketing organizations are better served by outsourcing their email marketing to email marketing experts. As more communications channels emerge, and marketing organizations get more complex, finding reliable partners to outsource key programs to is absolutely essential. While email […]

Measuring Mobile App Effectiveness

I hope everyone had a great holiday celebration Sunday, and I hope it spilled into today for many of you. For those of you who made the trip into the office today, however, I want to share a great resource with you that will have a positive impact on your business. Even if you're not […]

Mobile Strategic Planning Is Not Optional

Many companies are choosing to sit back and take a "wait and see" approach to strategic planning for the mobile communications channel. There is comfort in the notion because the technology is evolving so rapidly it appears as though attacking the channel in a piecemeal fashion is the right approach. Marketers, however, must resist this […]