Author Archives: Emily Haase

Direct Digital Marketing Tools for Emergencies

If there’s one thing that’s certain, it’s that things can change in an instant. And in this age of instant information, business owners need to be ready and able to provide immediate updates about conditions affecting their operations. It could be something small like your power being temporarily disrupted. Or, it could be a flood […]

Geo-Targeting’s Impact on Web Sites, Email

Much like the age old real estate axiom, location is of utmost importance when it comes to direct digital marketing. This is true in a number of ways, and Knotice has been working very hard to leverage that reality to improve the performance of various direct digital marketing campaigns - whether campaigns are executed in […]

Adjusting Mobile Campaigns While In Market

We are all human. We all make mistakes. And SMS interactions are no exception. Despite the time and effort put into planning an SMS campaign before it goes live, including trying to anticipate and accommodate possible mistakes made by the consumers interacting with your campaign, most marketers find that even after a campaign is live […]

Knotice’s Latest Software Release Notes

Since Knotice recently published our latest release notes to our loyal customers we are going to share a brief summary of those notes with our loyal Lunch Pail readers. This space is devoted to tips and tricks on executing great direct digital marketing, so it makes sense to share how direct digital marketing software evolves, […]

Duane Reade's Sweet Mobile Campaign

One of the newest additions to the growing Knotice family of customers, Duane Reade, is using Knotice's on-demand marketing software to ask New Yorkers an important question: How do you like your cookies? For those of you who may not know, Duane Reade is the most recognized drugstore chain in metropolitan New York, with more […]

Knotice Customer Gets in the Digital Driver's Seat

As The Lunch Pail's newest contributor, I will provide updates on some of the most cutting edge direct digital marketing programs and campaigns from some of Knotice's newest customers. Today's installment involves a really cool example of onsite targeting. Classic Auto Group has taken evasive action to avoid a routine website by implementing onsite targeting […]