Author Archives: Emily Haase

Quick and Easy Site Personalization with Live Zones

When it comes to website content, live zones are an often under-utilized resource. In simple terms, live zones make it easy for marketers to change content on a website without involving IT. If you’d like more information on how these easy to edit areas of content on a website work, check out this post. The […]

Changes You Can Make Once You’ve Hit ‘Send’

You’ve spent a lot of time crafting the perfect email campaign. But now that you’ve hit send, you’ve realized you need to make a tweak to the content. So, what can and what can’t you change once your campaign has been sent? Let’s take a look: Changes You CAN Make Links: If you’re using Concentri […]

WYSIWYG Editors: A Handy Guide

WYSIWYG editors are useful tools within software systems that allow non-technical marketers to create and manage live zone or email content. (Need a refresher on live zones? Check out this post.) Simply put, WYSIWYG stands for “What You See Is What You Get.” It provides the user with a look at how the end product […]

Save Time by Targeting with Live Zones

Previously, when marketers wanted to use different content to target different people, they created a variety of lists. Each list got one variation of the content. This approach accomplished the goal, but was time consuming and inefficient. Thanks to dynamic content and live zones, there’s no longer a need for marketers to create scores of […]

Tips for Successful A/B Testing

A/B testing is an excellent way to gain insight into customer behavior and increase conversions. With the right tools, you can create and launch an A/B test in a matter of minutes, and easily have the winning piece of content in market. It’s also possible to do all of this without bothering your IT team. […]

Web Opt-Out: What it Means for Content Providers

Behavioral targeting continues to be a primary focus for many marketers. But, with all the recent news surrounding developments with the proposed Do Not Track legislation, some marketers are hesitant to move forward with online targeting efforts. It’s no secret that online privacy is a concern for consumers. Concentri users can address this concern with […]

Compact Privacy Policy: A Breakdown

Almost every web site you visit has a link to their privacy policy hidden in tiny type in the footer of their pages. But who reads them? Fortunately, your browser is ready and willing to jump in and make sure the privacy policies you’re encountering on the web meet your preferences for web interactions – […]

Lists vs. Profiles

If you’ve ever had the chance to talk to a Knotice employee about Concentri, chances are the term “profile” has come up once or twice. Concentri is what we call a profile driven environment. This means that Concentri houses each individual who interacts with your direct digital marketing as an individual record, or profile. This […]

HTML Tips for Optimizing Your Emails

With all of the fantastic things people are doing with HTML these days, it can be easy to forget just how far behind email is in the rendering game. With that in mind, we’d like to offer a couple suggestions to help optimize your marketing communications for almost any inbox. Set the table: Although div […]

Cool Tools and Features to Explore

I know free time is not a luxury most of us enjoy. But if you’re already a Concentri® user and you have a few minutes, it’s well worth your time to check out the value-added features that are available to you. Many of these will help you streamline your approach as you establish a strong […]