Author Archives: Dutch Hollis

The New Gmail Inbox(es)

If you’re a Gmail user you may have noticed a sea change in your inbox of late. Gmail now has a tabbed inbox. If you haven’t seen it yet, don’t worry – you will soon. Let’s set aside for the moment whether or not this is good for the users – I suspect it will […]

Pebble Watch: Wearable is (Not Yet) the New Mobile

First things first… this is not a review of the Pebble smart watch. If that’s what you’re looking for, you may be disappointed. I will make a few comments on my Pebble experience at the end, but that’s not what I want to focus on. There are Pebble reviews out there aplenty. What I want […]

Cookies Crumbling on Firefox, iPads

There has been a lot of talk lately on the ineffectiveness of cookies, especially in the mobile space. Add to this the recent announcement by the Mozilla team that the next Firefox will block third-party cookies by default and there is some panic settling in. So is it time to panic? Is this the zombie […]

How to Use Symbols in Email Subject Lines

In my last post, I promised a discussion of the use of symbols in the subject lines of your emails. Today, we’ll discuss how the use of non-alphanumeric symbols (like ♥, ★ or☺) can help your message stand out in a crowded inbox. Standing out is the first step in getting the treasured open and […]

Email Subject Lines: Make an Impression on Mobile

In my last post, I took a look at what you need to know about how email subject lines render on mobile devices. Today, I’m going to outline how you can make sure your value proposition get across when viewed on mobile. The pre-header – you get a second chance. The old saying goes that […]

How Email Subject Lines Render on Mobile Devices

We have been, and will be paying a lot of attention to rendering of email on mobile devices as we continue to see increases in the use of mobile devices to engage email. As we look at the whole experience, though, we don’t want to neglect anything, including the subject line. We know subject lines […]

Chevy Volt’s Impressive Advocate Marketing

I drive a Chevy Volt. And, like the testimonials in the commercials, I love it. I post on Facebook about my mileage (currently 157 mpg) and share with anyone who asks how much I like the car. Suffice it to say that I’m not an impartial observer to the Chevy marketing team’s latest efforts to […]

Get the Most Value from Your A/B Testing

It used to be that I would preach to clients and colleagues about the value of testing and why they should test. Now I see a lot more testing going on and a lot of organizations excited about what optimization can do to improve their marketing results and their bottom line. It’s almost like testing […]

More Tips for Creating a Tablet Strategy

About a year ago I wrote a couple of posts on tablet strategy. Those thoughts in many ways are still valid, though I’m always willing to change an opinion if and when new info becomes available. So for this post I thought it would be interesting to see what has changed in the world of […]

Optimizing the Tablet Device Experience

To continue the discussion on table strategy from Wednesday, the last item to consider is what the experience is like on a tablet device. As I mentioned earlier, many standard websites do quite well on tablets, but you still need to test and understand that there are some things that can make your experience turn […]