Author Archives: Casey Newman

A/B Testing and Usability

Despite all the advances in marketing technology, the old standbys of A/B tests and usability testing remain very valuable tools for digital marketers. Here are some tips for each: A/B Testing vs. Usability Testing: A/B testing is great for conducting marketing experiments. For example, it can help you decide between two subject lines or two […]

3 Interesting Things from this Week – July 3, 2013

1. Firefox Throws its Hat into the Smartphone Ring: Mozilla introduced 2 new smartphones earlier this week that operate on the Firefox OS. According to Mozilla, smartphones using Firefox OS will be the first devices “powered completely by Web technologies and offer everything you expect from a smartphone while also delivering new features to give […]

Do Not Track June 2013 Updates

Firefox is moving ahead with its plans to block 3rd party cookies. According to InformationWeek, Mozilla CTO Brendan Eich is quoted as saying the company is pushing ahead with the technology in an attempt to “change the dynamic so that trackers behave better.” The exact type of cookies the next version of FireFox will block […]

4 Interesting Things from This Week – June 21, 2013

1. Social Data Are you one of those people (or do you know one) who takes their mobile device everywhere? It doesn’t matter if you’re at a restaurant, the doctor’s office, or waiting in line, you’ll likely be tapping away on your smartphone. New data from Evzdrop shows that every minute there are 347,000 tweets […]

The Data Collection Fear: Is it Realistic?

Ever since it was revealed last week that the NSA has been tracking millions of Americans’ cell phone records and Internet data, people have been up in arms – more so than usual. The generation that posts nearly every move they make to social networks now seems to want more privacy. And now it seems […]

3 Interesting Things from This Week – June 7, 2013

Happy Friday! Here’s a look at some interesting tidbits from this week that you may have missed. Tablets A new forecast from IDC reveals tablets are expected to grow 55.8% year over year in 2013. What’s that mean for marketers? Tablet shipments are going to extend past portable PCs this year, and by 2015 tablet […]

Knotice at IRCE 2013

This week marks the start of the industry’s largest ecommerce event – IRCE 2013. The theme this year focuses on breaking barriers toward a new retail economy. The show lineup will take a look at how ecommerce is challenging traditional retail practices – according to Internet Retailer it’s growing 3 times as fast as bricks […]

Hashtags in Subject Lines: To Use or Not to Use

I’m a fan of the hashtag. It lets me find tweets that I know will interest me (like how a baseball game is progressing) and makes it easy for me follow a webinar or chat. What I’m not so sure of is the use of hashtags outside the social setting. Case in point: I recently […]

A Look at Memorial Day Emails

Happy Memorial Day everyone! We hope you’re enjoying the holiday. In honor of the official start of summer, I thought I’d take a look at a few holiday-themed emails that landed in my inbox (after all, who doesn’t love a good Memorial Day sale, right?) Of the 17 brands in my inbox, only about 4 […]

Industry News Update for May

As we head into the holiday weekend, I thought it would be useful to provide a round of some of the recent industry news you may have missed. Retail: No real surprises from a study that reveals that Pinterest is leading more and more shoppers to retail websites than ever before. In the first quarter […]