Author Archives: Casey Newman

Wise Words on Content Marketing

I love content marketing. So imagine my schoolgirl giddiness when I had the chance to attend the one and only Content Marketing World this week in Cleveland. With so much excellent content about, well, content, I chose to focus this post on some interesting nuggets of wisdom from Jay Baer from the Tuesday morning opening […]

Do Not Track Update – September 2013

In my last Do Not Track post, I mentioned the resignation of Jonathan Mayer from the Track Protection Working Group. Mayer’s resignation comes after years of a standstill at the W3C. The end of August saw yet another key resignation from the group – that of Peter Swire. Swire, the co-chair of the group resigned […]

5 Interesting Reads for This Week

1. Marketers, do you know your DMPs? In this article from Adage Kate Kaye takes a look at the findings from Forrester’s recent Wave Report on data management platforms. 2. Another Blow to the Do Not Track Working Group: On the heels of Jonathan Mayer’s resignation from the Do Not Track Working Group comes the […]

Targeting Settings on Gmail Inbox Ads

As Elizabeth mentioned on Monday, the new Gmail inbox now includes ads that appear in your mail stream. To get even more insight into these ads, I sat down with David Landers from the Knotice Deliverability Assurance Team. In addition to Elizabeth’s observations, David offered these views: The ads do not persist if you navigate […]

More Do Not Track Drama

It hasn’t even been three weeks since I last reported on the Do Not Track stalemate, and there’s been yet another blow to the stagnate proposal. The latest hit comes in the form of the resignation of Jonathan Mayer from the Tracking Protection Working Group. Apparently Mayer, who was instrumental in getting Firefox to stop […]

Is Do Not Track DOA?

Here’s something typical for Washington. Nearly 2 years after the industry/government/privacy advocates agreed to create a universal Do Not Track mechanism, it still has yet to see the light of day. What’s the problem? No one can agree on what “tracking” means. In an effort to try and get somewhere in the endless Do Not […]

How Predictive Modeling Works

Wrapping up our focus on predictive modeling this week, Jeff and Sophia share some more insight into how predictive modeling works. If you missed parts 1 and 2, check them out here and here. If you have questions for Jeff and Sophia, let us know below and they’ll be in a future post. We Know […]

When to Use Predictive Modeling

In our previous predictive modeling post, we explored how it works and what the difference is between predictive modeling and analytics. Now that you’re enlightened on how predictive modeling works, here are some more tips from our resident data pros, Jeff and Sophia on when it’s best to use it. If you have any data […]

An Introduction to Predictive Modeling

For marketers just starting to put their feet into the pool of big data, the slew of tactics, techniques, and volume of data can be overwhelming. So, to get more information on how some of the aspects of big data work and what you need to know, I sat down with Jeff and Sophia from […]

Interesting Things from This Week – July 12, 2013

1. Online Behavior – Some new research reveals 45% of consumers aged 18-35 spent an hour each day online checking out retail-oriented sites. Interestingly, men were more likely than women to spend an hour each day looking for deals. What are these folks purchasing online? Electronics and sports equipment/accessories, while 50% reported researching electronics online […]