Author Archives: Bill Landers

How To Build a Good Mobile Marketing Campaign

The mobile marketing reality is that most marketers aren't allocating large swaths of their budgets to mobile quite yet. Interactive marketers are very much in a pilot mentality as it pertains to mobile marketing... and, that's perfectly fine. As a development organization, that means designing and deploying mobile marketing features that won't be overkill for […]

Storing Instead of Schlepping Web Analytics Data

For whatever reason, it's like there is an unwritten law that only web analytics platforms should be able to store web analytics data. Because of this, interactive marketers are faced with the challenge of schlepping the data back and forth to their various systems. This makes no sense. One of the things that makes our […]

What Makes Good Software Good, Part 2

Tend to Your Marketing Profile Database Your profile database is a living environment composed of dynamic individuals that should be carefully nurtured. Think of your profile environment as more than a series of static lists consisting of a handful of custom fields; it's composed of real people, and should be capable of evolving over time. […]

What Makes Good Software Good, Part 1

Simple Sophistication First-class online marketing software should reflect patterns found in nature. The most important of these patterns is presenting an elegant exterior that veils the tremendous complexity contained within. Marketing professionals are sophisticated users who expect their software to simplify the planning, execution and analysis of complex multi-stage, multi-channel online marketing campaigns. Software developers […]