Author Archives: Elizabeth Huebner

Google Ads Coming to an Inbox Near You

Over the past few weeks, there have been a number of experts across the industry (including Knotice’s own Dutch Hollis) that have shared their point of view on the new Gmail Inbox. Now that you’ve likely experienced this shift to the new inbox, we’re going to take a look at another shift – how Ads […]

CES Roundup 2013: Trend Watch

This week the Consumer Electronic Show (CES) in Las Vegas came to an end. It is without a doubt one of my favorite times of the year, but lately I am having a hard time keeping my excitement up. Last year I noted in my round up the lack of groundbreaking product / innovation announcements […]

Easy Ways for Consumers to Report SMS Spam

In my previous blog post (3 Ways to Deal with SMS Phishing), I discussed how marketers can address the threat of SMS Phishing messages by addressing personal information concerns, being transparent and providing an educational response. These tips help marketers directly respond to various concerns, but what’s the easiest way for the consumer to do […]

3 Ways to Deal with SMS Phishing

As marketers we have become very familiar with the term phishing, a fraudulent attempt made to steal personal information. Primarily these attacks occur via email, appearing to come from a well-known organization asking for personal information – such as a credit card number, social security number, account number or password. However, as we expand our […]

Closing the Curtains on Bad Mobile Experiences

I recently decided I was going to give my living room a spring makeover, and clear everything out and start from scratch. Already having a love for design, I previously signed up for email and mail from companies such as Restoration Hardware and West Elm. On any given week, they send me approximately 3 – […]

Drug Store Battles Won With Mobile

Over the weekend, I realized that my prescription was about to run out and I needed my doctor call in a new one to cover another year. It’s always a frustrating process filled with automatic voice menus, long wait times and other obstacles. This time around however, my call was a little different given the […]

CES Roundup 2012: Trend Watch

The Consumer Electronic Show (CES) took place last week in Las Vegas, and whether you walked through the 1.8 million square foot convention area or followed it through a multitude of RSS feeds, blogs, video, articles, etc. there’s still a lot that can be easily missed. This year I opted for the latter and followed […]