Author Archives: Dave Lawson

Dave Lawson is a marketer passionate about delivering the right message in the correct way at the best possible time. Naturally it lead to the the mobile space for 7 years and has had the benefit of working with some game-changing technology platforms and with some of the early thought leaders in the space.

Dealing with Email to the Mobile Gmail Inbox

According to our Knotice Mobile Email Opens reports, open rates on mobile devices for commercial emails should reach the tipping point of 50% by the end of the year. Not only that, but data from Pew Research affirms that over 55% of American adults (not just mobile phone subscribers but all adults) now own a […]

Your Customers Are Mobile, Are You?

Thoughtful consideration of the implications of mobile on email is quickly becoming a necessity to winning marketing strategies. In fact, our data indicates that by the end of this year over half of all emails will be opened on a mobile device. That’s up from 27% just 2 years ago. (We’ve even got this cool […]

2D Codes: A Marketing Tragedy – Act II

Before we begin the second act of this marketing tragedy, the audience is invited to peruse Act I here. Over time, we’ve seen proprietary bar codes and well-meaning but under-capitalized companies go by the wayside. We’re left with a smaller group of most viable options for code selection with QR being the clear winner in […]

2D Codes: A Marketing Tragedy – Act I

Have QR codes gone the way of Tybalt? Dispatched out of anger by marketers who disappointedly were dealt a plague on their messaging houses? It’s possible. As we wrap up Q1 of 2013, here is what I have found to be the most popular topics marketers are talking about: Big Data, Responsive Design Digital Strategy, […]

Super Bowl Ad Observations Continue

As I mentioned Wednesday, I meticulously reviewed this year’s crop of Super Bowl ads. Some were gross, some made great use of social channels, and some tackled the multichannel experience very well. Here are other interesting things I took note of: Products are increasingly mobile: One of the most notable trends I witnessed at CES […]

Review of Super Bowl Ads Across Device Types

Super Bowl XLVIII has come and gone. As per the last several years, I’ve taken time to reflect on the most intense marketing vehicle (eyeballs+dollars+creativity/time) known to mankind and how technology, messaging, and content (with a focus on mobility) are aligning with the brand and consumer objectives. Methodology: I took a fresh approach this year […]

A Few Mobile Predictions for 2013

It goes without saying that email marketing is a reliable generator of ROI for most marketers. If you’re looking to boost that return on investment, you should embrace email as a viable mobile tactic in 2013. Over the past two years, we’ve published several studies that look at billions of emails across numerous verticals. (Take […]

More Ways The 2012 Election Has Become Mobile

Rather than focus on which presidential candidate is ahead in the polls, I’ve been taking a look at the mobile offerings from each campaign. On Wednesday, I noted that each camp has the pillars of a solid mobile strategy in place using SMS, apps, and more. I focus on these pillars because they are clearly […]

That’s Debatable: Mobile Innovation for 2012 Election

As we find ourselves on the precipice of the presidential debate onslaught (4 in 4 weeks- frequency capping anyone?), with finance as a central focus of any candidate’s platform, it’s amazing to assess the investments made to win a job more thankless than an NFL replacement referee. In 1860, Abraham Lincoln trumped 3 other candidates […]

Approaching the Tipping Point with Mobile Email

Email is one of those table-stakes channels that nearly every successful enterprise has leveraged in an above-average way. While it may have been dead for years according to some experts, it still reliably turns a dollar invested into revenue in return. When you factor in the impact of mobile usage within email programs, it’s a […]