Here’s why… Social becomes more effective when your data allows you to post to select audiences. Email becomes more powerful when marketing is fueled by data, allowing you to carry on relevant campaigns and conversations with engaging content. Display get better when fed direct details of a person’s first-party preferences and behaviors (like abandoned shopping cart details, etc.). The better your data intake, and the better your beast can absorb and use that data, the stronger your results.
So where is your marketing in this evolution? Is it cold on the slab, leaving you checking for its pulse as your CEO loses patience? Are you hoping lightning will strike to resuscitate things? No, you need to infuse your marketing with data and watch things spring to life. The death of old marketing doesn’t have to be scary – not when you control the elixir (aka “DMP”) to bring it back to life.