Monthly Archives: June 2013

Five Tips for a Content Strategy

Back in J-School at Ohio State, my professors hammered home the point that “Copy is king.” Again, when my path went from newspapers to magazines to direct response, it was the same mantra. But 25 years later, it seems that King Copy has an heir to the marketing throne – her name is Content. Even […]

Knotice at IRCE 2013

This week marks the start of the industry’s largest ecommerce event – IRCE 2013. The theme this year focuses on breaking barriers toward a new retail economy. The show lineup will take a look at how ecommerce is challenging traditional retail practices – according to Internet Retailer it’s growing 3 times as fast as bricks […]