Quick. Name a brand that doesn’t have a presence on social media. These days, it seems like nearly every brand has some kind of social presence. Despite this, it appears that social media is lagging as a driver of online purchases. Search is the leader for driving traffic to websites with email following behind. Of course, as you may have expected, the social exception seems to be Pinterest.
According to new research from Forrester, 56% of digital experience professionals say their top priority over the next 24 months will be analytics. 37% of analytics decision makers say a major hurdle for them is finding the right talent. Check out more interesting stats in the infographic below (courtesy of DMNews.)