Today’s consumers are no longer trapped behind a computer. They’re constantly on the move, getting information on whichever screen is handy to them at the time. That means your audience could be checking email on a variety of devices, from phones to tablets, e-readers, laptops and more.
In fact, by the end of the year over half of emails will be opened on a mobile device, and if they don’t render well they’ll be ignored or deleted.
One way to ensure your email looks good and renders well across the multitude of device types is to build your HTML email using responsive design.
Our latest “Good to Know Guide: Responsive Design for Email” is now available, and it’s packed with best practices, tips and insights for marketers and their design teams.
- The three key features at the heart of responsive design;
- The difference between mobile-optimized and responsive email;
- Best practices for responsive design;
- How media queries work, examples, and samples of code language;
- The difference between responsive and predictive design approaches, and when to use each;
- Side-by-side comparisons of mobile-friendly, responsive and predictive design approaches, and more!
For example, did you know that some Android devices don’t support responsive design? Inside the guide you’ll find ways to work around this issue, plus other pointers on how to make sure emails look great across all device types.
Get your free copy of our Good to Know Guide: Responsive Design for Email here.
If you missed any of our other free guides from our Good to Know series, you can get your copy here. There will be more on the way, so stay tuned!