This email from Petco was cute and straightforward. Given the information they have on file about me, I was pleasantly surprised to see a dog in the creative. However, the targeting on the site left something to be desired. When I clicked through I was taken to the entire sale area of the site, instead of just the dog area. And the theme ended at the email.
Like Petco, Old Navy kept with the 17% off theme. Their email was simple and directed me to the homepage where I could begin shopping.
Hot Topic took a different route offering a chance to win 50 percent off a purchase by clicking through.
Urban Outfitters was the only email I received that featured animation and clicking through takes you to a page full of St. Patrick’s Day/green/drinking items. Out of all the St. Patrick’s Day themed emails, Urban Outfitters was the only one with a click through destination that continued the St. Patrick’s Day theme.