As I’ve mentioned before, plans for a universal Do Not Track mechanism have been stalled. In fact, they’ve been stalled for such a long time that the Do Not Track Online Act was re-introduced in the Senate last month.
The bill has little chance of passing thanks to the fact that consumers don’t seem very concerned about being tracked online, according to Forbes.
“That’s because whereas telemarketing calls involve annoying, disruptive phone calls, online ad-tracking takes place behind the scenes, often entirely unbeknownst to Internet users. And since it doesn’t disrupt anybody’s day, people are much less likely to complain about it even when they know the details. Also, many people like having advertising aimed particularly at them, and personalized ads help finance free Websites.” You can read more here.
With the Do Not Track effort stalled, what do you think its future will be?