Privacy Showdown: Microsoft v. Google

Casey BartoMicrosoft is on the privacy warpath
To get more users to defect from Google to Bing for their searching needs, Microsoft has launched the latest piece of its anti-Google campaign “Scroogled.” The first portion released last year focused on the privacy debate surrounding Google and its use of data.
Now, Microsoft is going after Gmail with the newest version of the Scroogled campaign, claiming the email service “goes through every Gmail that’s sent or received, looking for keywords so they can target Gmail users with paid ads. And there’s no way to opt out of this invasion of your privacy.”

Microsoft says its email service,, does no such thing, which makes it a better option for those concerned about their privacy.

(Read some reactions to the latest Scroogled campaign here, here and here.)

Another privacy tool Microsoft has been touting is its personal data dashboard. The dashboard can allow you to control what information from your Microsoft profile is seen or used by others. It also allows you to opt out of receiving personalized ads, any Microsoft communications and more. In addition, you can manage things like Bing search history, brands you’re interested in and updates. Read more about Microsoft’s privacy initiatives here.

Google also has privacy options in place. Its “Me on the Web” feature allows you to get alerts when your personal information appears online; however, “Me on the Web” doesn’t provide any tips for controlling that information. The company also has another option that provides tips for controlling what personal information can be found through Google search results.

Which search engine to you use and why? Do you think Google’s privacy practices need work? What about Microsoft’s?

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